reputation – storyboard18

Simply Speaking: Wisdom of crowds leading to a ‘reputation’ for a brand, institution or individual

Rational man is guided not by 'information ', but by 'reputation’ which is pre-filtered, pre-evaluated and already commented upon by others. (Representational image: Susan Q Yin via Unsplash)

Reputation is the main output of collective intelligence. But who builds the reputation of the reputation builders? Learn how brands gain a reputation and how that is more important than ever before in today’s information dense world.