Tag: Usha International

How Usha International is nurturing sports culture in India

Usha International is the first brand in India to promote Ultimate, originally known as Ultimate Frisbee, a non-contact team game played with a flying disc.

Komal Mehra, head, sports initiatives and associations, Usha International, on how the brand is encouraging indigenous sports in the deepest pockets of India, breaking gender barriers through sports, and more.