Tag: VMLY&R India

Making of VMLY&R India’s Grand Prix winning campaign

Maxx Flash and VMLY&R claim that the packaging of The Killer Pack is lined with 5% Active Probiotic Bacillus thuringiensis, which kills mosquito larvae when disposed of in garbage dumps, thus helping to break the cycle.

Mukund Olety, CCO, VMLY&R India and Arpan Jain, ECD, VMLY&R Commerce India on winning a Grand Prix at Cannes Lions, making of Lion-winning campaigns, and the advertising trends that will shape the rest of 2022.

Dentsu Webchutney, VMLY&R India win Grand Prix at Cannes Lions 2022

A still from VMLY&R's 'The Killer Pack' campaign for Maxx Flash, which won the Grand Prix in the Health & Wellness category. (Image: Screen grab)

A look at the two campaigns that fetched India the shiniest Lion.