In a virtual address, at the Meta’s Annual Conversations in Mumbai, Mark Zuckerberg, Founder & CEO, Meta announced new WhatsApp features and said, “You’re (India is) leading the world in terms of how people and businesses have embraced messaging as the better way to get things done.”
He further said, “We’ve continued to innovate with our messaging formats, our group chats and broadcast channels. And it’s the same focus that we’re bringing to how we support businesses, creating simple to use and easy to scale tools so they can connect with their customers in meaningful ways.”
Meta has launched its own payment solution in Brazil and in Singapore. Zuckerberg said that Meta is bringing this service to India. “With payments in India, we’re going to support other payment methods as well, including all UPI apps. This is going to make it even easier for people to pay Indian businesses within a WhatsApp chat using whatever method they prefer.” and added, “We’re also bringing Meta Verified to businesses using WhatsApp, Instagram and Facebook and letting people know that the businesses that they’re messaging with are validated and authentic.”
In his address, Zuckerberg announced the launch of WhatsApp flows — a new offering on the messaging app that gives businesses the ability to create customised experiences within chat threads. He explained that “WhatsApp Flows gives businesses the ability to create customized experiences right within chat threads. So, for example, a bank can build a way for customers to book an appointment to open a new account, a food delivery service can build a way to place any order from any of their partner restaurants or an airline can build a way to check in for a flight and pick up a seat, all without having to leave the chat thread.”