“We will have another incremental billion dollars in the next three years for the home-grown billion dollar brand Thums Ups,” says Arnab Roy, vice president and head of marketing, Coca-Cola India and Southwest Asia to Storyboard18’s Shibani Gharat. He also talks about the brand’s new advertising campaign #HarHaathToofan.
Coca-Cola’s Arnab Roy on Thums Up’s new ad campaign #HarHaathToofan
#HarHaathToofan is an ode to inspirational people whose hands have built India over the years.
