Author: Kriti Chouhan

Devika Bulchandani enters the club of Indian-origin CEOs leading global companies

Bulchandani joins the long list of Indian-origin leaders at the helm of multinational conglomerates as CEOs including former Reckitt and new Starbucks CEO Laxman Narasimhan, Chanel’s Leena Nair, Twitter’s Parag Agarwal and Sundar Pichai at Google.(Images: Moneycontrol)

The Amritsar-born executive was announced as the global CEO of Ogilvy.

Media Mavens: Conversations have become easier with BARC ratings’ return, says Niti Kumar, Starcom

Overall, I think everyone is much happier. Conversations have become easier because one knows now where the genre stands. It has become much easier for a planner or an advertiser to make choices and select what works for them, says Kumar.

Niti Kumar, COO, Starcom India, on the return of ratings and how it has made decision-making simpler for media buyers and advertisers.

How Curefit saw 300 percent increase in engagement after redesigning its app

"In March 2021, we set a vision for ourselves that in the next 2 years we want to join the league of world’s best apps and we called it Design+. This vision led us to building a robust design language," says Shriya Malpani

In an exclusive interview with Storyboard18, Shriya Malpani, Head of Design, Curefit, talks about the role of app design in brand growth.

Simply Speaking: Emotion as a marketing lever – you can’t wish it to happen!

It is fundamentally important that we aim at emotional responses geared to build habit rather than love. (Representational image: Nihal Demirci Erenay via Unsplash)

Whether the Barcelona football club, Elvis Presley or Laphroaig single malt, brands can provoke emotions up to the levels of frenzy, devotion or ecstasy.

Bookstrapping: Influence Empire – The story of Tencent and China’s tech ambition

A master of creating products so convenient and intuitive that billions of users want to join his network, Pony Ma is a private entrepreneur in a state dominant economy with a gift for survival.

Lulu Chen’s book is a window into the brainchild of Pony Ma, Tencent’s ‘influence empire’. Bookstrapping Rating: 4 stars

EVolve 2022: Industry needs to focus on measures to make reliable products: Ather’s Nilay Chandra

Rather than pointing fingers at how things are blown up in the EV category which might be true, the industry needs to focus on measures to make reliable products. Once consumers see evident action being taken by all players then half of the problem will be solved and then we could do myth busting exercises, says Nilay Chandra

Exclusive: Nilay Chandra, VP – Scooter Business, Ather Energy, on evolving EV marketing strategies