Kriti Chouhan – Page 2

The big break-up: What happens when influencer couples split?

Signing individual contracts is one way to prevent heartbreak from breaking deals. (Representational image: Dollar Gill via Unsplash)

Influencer couples are a hot deal for brands, promising double engagement and reach. But when couples part ways do they have to kiss brands goodbye too?

Coca-Cola’s Arnab Roy on Thums Up’s new ad campaign #HarHaathToofan

Arnab Roy, vice president and head of marketing, Coca-Cola India and Southwest Asia

#HarHaathToofan is an ode to inspirational people whose hands have built India over the years.

GE’s Linda Boff on what it takes to reinvent a 130-yr old brand

Storyboard18’s Shibani Gharat in conversation with Linda Boff, CMO, GE

GE recently unveiled new brand names for three planned future public companies – GE HealthCare, GE Vernova and GE Aerospace. Shibani Gharat spoke to the company’s CMO to know more about the refreshed identity.

Dentsu Creative appoints Sumeer Mathur as chief strategy officer

Sameer Mathur, Chief Strategy Officer, Dentsu Creative

Prior to this, he was the national strategy head at Havas Creative.

From coffee to masala chai: Decoding the Indianisation of Starbucks

Sushant Dash, CEO, Tata Starbucks, says, "You need to remain true to what the brand stands for at the core. We will always be about coffee and food that goes as a supplement with coffee... You can’t compromise on that."

Sushant Dash, CEO of Tata Starbucks, shares the company’s plans on the Indianisation of offerings and expansion.

CWG 2022: Brands must look beyond colour and number of medals

The question we should be asking is what do the medals mean for our athletes beyond just a great sense of achievement and national pride? It means many things. But very importantly, it triggers a potential acceleration in their financial earnings which they truly deserve. (Representational image: Steven Lelham via Unsplash)

All our medal winners must find similar opportunities with brands once they come back home. The younger brands are far more open for such engagements today.

Bookstrapping: Hul Hul – The suppression of the Santal Rebellion in Bengal, 1855.

What’s absolutely astonishing about the rebellion of 1855, is that the Santals fought for a region that they were passing through. (Image: Cover of Peter Stanley's book. Amazon India)

The plot, stratagems and alliances of the rebellion itself, form the bulk of the book by Peter Stanley. Meet new heroes you probably haven’t heard of. Bookstrapping Rating: 3.5 stars

How will India’s first CWG medal in esports affect brands’ interest?

Indian DOTA 2 Team Winning Bronze Medal at Commonwealth Esports Championship 2022

The Indian DOTA 2 team’s bronze medal at the first-ever Commonwealth Esports Championship will attract more brands to esports

Chat with IPG’s Arun Kumar and Plum’s Shankar Prasad and actor Ananya Pandey

Storyboard18’s Ankita Saxena with Plum's Shankar Prasad and actor Ananya Pandey

Catch two insight-packed conversations on this week’s show. Arun Kumar, chief data & technology officer, IPG, talks about data, privacy and how global advertisers view India. Plus, catch up with actor Ananya Pandey and Shankar Prasad, CEO and founder of Plum.

There will be a complete change in how people perceive real money gaming: Deepak Gullapalli

Deepak Gullapalli, Founder & CEO, Head Digital Works

In an exclusive chat with Storyboard 18, Deepak Gullapalli, Founder and CEO, Head Digital Works talks about change in messaging, growing marketing spends, getting Shah Rukh Khan as brand ambassador and perception change around real money games