From coffee to masala chai: Decoding the Indianisation of Starbucks

Sushant Dash, CEO, Tata Starbucks, says, "You need to remain true to what the brand stands for at the core. We will always be about coffee and food that goes as a supplement with coffee... You can’t compromise on that."

Sushant Dash, CEO of Tata Starbucks, shares the company’s plans on the Indianisation of offerings and expansion.