Consumer electronics company Oppo India handed over its integrated media mandate to PHD India, a media marketing and communications agency. The mandate was won following a multi-agency pitch.
The responsibilities of the agency will include supporting Oppo India’s growth journey through their forte in communications planning, and best-in-class capabilities to drive desired business outcomes, stated a media report.
As per Monaz Todywalla, chief executive officer PHD India, in a conversation with Storyboard18 in 2023, she stated, “There’s no discounting the fact that digital today is an integral part of a consumer’s journey. With more touch points, spending increases on digital platforms. Digital marketing has been critical these past few years helping marketers sail through the pandemic and difficult business conditions – digitizing products and services, connecting with consumers across new avenues and driving revenue. Brands are now looking to deepen their gains in this space by mastering data-driven and forward-leaning opportunities as they look to the future. It will be interesting to see where we go from here.”
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