Shekhar Banerjee, chief client officer and Head-West at Wavemaker India and Anil Vishwanathan, VP-Marketing at Mondelez India spoke at length about the award-winning campaign, Not Just A Cadbury Ad, a perfect example of creativity fuelled by technology and how the use of technology has reoriented the way in which they approach their campaigns and marketing strategies.
Experts’ Take On Reinvention Of Ad Campaigns Through Technology
Storyboard18’s Ankita Saxena talks to Wavemaker India’s Shekhar Banerjee & Mondelez India’s Anil Vishwanathan on tech reorienting their approach towards marketing strategies
