A round-up of the agencies who have scored new clients and big businesses. Catch the key business wins and new accounts bagged by the country’s leading legacy and new agencies.
Tilt Brand Solutions and MG Motor India
Advertising agency Tilt Brand Solutions has been appointed by MG Motor India as its creative partner. MG Motor India is launching Comet EV which is expected to solve urban mobility issues for India. Tilt Brand Solutions, which is a part of Quotient Ventures, its responsibilities will include conceiving, creating and executing a through-the-line brand and advertising programme for MG Comet EV.
Famous Innovations and Mobikwik, Max Estates
Independent creative agency Famous Innovations has bagged the integrated mandates of Mobikwik and Max Estates. The accounts, which were won via a multi-agency pitch, will be handled by the agency’s Delhi office. For Mobikwik and Max Estates, the mandate will last for a year.
In the case of Vivo, the agency did not bag the mandate but worked on a project for them.
Sociowash and Anko India
Integrated advertising agency, Sociowash has secured the digital mandate for Anko India, a household brand from Australia that has recently been launched in India. The agency, headquartered in Delhi, bagged the account in a multi-agency pitch. As per its mandate, it will be responsible for diverse marketing duties being executed from its Delhi branch.
The agency will also handle the creative strategies, influencer marketing, media planning and execution, social media promotions, work on big-ticket campaign ideation, online reputation management (ORM) etc. Sociowash will also work towards uplifting the brand’s position across social media platforms, along with managing analytics and reporting.
Compiled by Kashmeera Sambamurthy