Watch Viacom18’s Anil Jayaraj’s interview on how digital was a game-changer for IPL 2023

Anil Jayaraj talks about IPL 2023, rise of female viewership and more with Storyboard18.

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  • Storyboard18,
 | June 9, 2023 , 1:24 pm
Anil Jayaraj, chief executive officer, Viacom18 Sports, says, "CTV is a critical part of our strategy going forward, even on IPL we had 125 million consumers watching on CTV. That is a massive number. It is significantly bigger than any high-definition television through linear TV and it is growing really fast."
Anil Jayaraj, chief executive officer, Viacom18 Sports, says, "CTV is a critical part of our strategy going forward, even on IPL we had 125 million consumers watching on CTV. That is a massive number. It is significantly bigger than any high-definition television through linear TV and it is growing really fast."

This season there was a disruptive digital IPL experience. The 2023 edition IPL action on and off the pitch kept people stumped. One could barely keep up with the viewership records broken during the league. The great digital leap set this season apart – IPL streamed free in many regional languages with a certain degree of interactivity at its core. Infact JioCinema , official streamer of IPL witnessed highest ever peak concurrency globally at 3.21 crore. It amassed mindboggling 700 crore plus video views over the season and reached over 12 crore unique viewers. The platform itself 2.5 crore app downloads in a single day. Digital IPL democratized for advertisers.

Find out what Anil Jayaraj, CEO, Sports, Viacom18 thinks about IPL, the digital streaming juggernaut, rise of female viewership, & CTV surge.

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