Author: Aashrey Baliga

AiyyoShraddha receives Most Creative Creator – Female award by PM Modi at National Creators Awards

More than 1.5 lakh nominations came in and around 10 lakh votes were cast. There are a total of 200 nominees vying for the inaugural award. (Images sourced via LinkedIn)

AiyyoShraddha mentioned how sometimes because of political or social issues, the country’s overall atmosphere becomes tense. This is what she strives to reduce through her content. No matter how stressful a situation is, we Indians find a way to smile through it, she said.

BeerBiceps aka Ranveer Allahbadia receives ‘Disruptor of the Year’ award from PM Modi

More than 1.5 lakh nominations came in and around 10 lakh votes were cast. There are a total of 200 nominees vying for the inaugural award. (Images sourced via LinkedIn)

The Prime Minister advocated the importance of sleep and asked Allahbadia to curate some content that highlights this and spreads knowledge about it.

Zomato takes food delivery to cinema halls, days after Swiggy announces it will deliver orders in trains

Last year, Zomato faced backlash after releasing a promotional advertisement ‘Kachra can change the game’ on occasion of the World Environment Day. (Representative Image: Ravi Sharma via Unsplash)

Zomato and rival Swiggy dominate the food delivery market in the country, accounting for about 95 percent of the entire business. Zomato has turned profitable, Swiggy has not.

Drive to thrive: How Cognizant, F1, Aston Martin and Netflix came together

The partnership between Cognizant and the Aston Martin F1 Team, highlighted in Formula 1: Drive to Survive, provides valuable marketing opportunities by offering brand visibility, engaging diverse audiences, enhancing credibility, and facilitating effective storytelling. (Image sourced from F1)

Cognizant, one of the world’s largest and leading technology companies, has intensified its marketing efforts as the pivotal role of technology in driving business and brand transformations becomes increasingly evident.

General election 2024: BJP leads show with surge in FOMO Marketing and digital spends

Political parties and brands share some surprising similarities in marketing, but there are also key differences (Image source: Moneycontrol)

The current election like every other time is more expensive than the previous ones. However, what is truly changing like never before is the marketing strategy.

Prasar Bharati CEO Gaurav Dwivedi: Need to keep spectrum reserved for broadcasters to roll out D2M, HDTV, innovative services

OTT services, digital cable and DTH operators are presently competing to occupy more space in the broadcasting industry for distribution of content. Dwivedi said that these platforms have their own USPs. (Image via Prasar Bharati website)

Gaurav Dwivedi, CEO, Prasar Bharati, referred to international best practices like establishing converged regulators who are empowered and made responsible for overseeing the complete electronic communication space which includes telecommunication, broadcasting, media, and cyberspace.

FICCI FRAMES: Industry leaders on future-proofing India’s media and entertainment industry

In 2023, premium content like sports and films were put in front of the paywall and fast products made a massive impact in bringing scale to digital viewership. (Representative Image: My Life Through A Lens via Unsplash)

Industry leaders from, Viacom18, Meta, Warner Bros. Discovery, Amazon Prime Video, Prasar Bharati, EY and more share their understandings, experiences and practices on how they’re planning their future in the M&E industry and ensuring that there respective brands get a large piece of the pie.