Govt to announce National Creators’ Awards for influencers

One of the categories in the awards will be directed at those who have helped spread the country’s soft power and culture internationally.  (Representational image via Unsplash by Danny Howe)

The national creators’ awards will be first of its kind and will be targeted at Gen Z, considering that the generation is very internet and social media savvy.

Paytm Ecommerce renames itself to Pai Platforms

As per reports, the company had seemed approval for the rebranding a few months ago and got the go-ahead on Wednesday. (Image sourced via Forbes India)

Furthermore, Paytm has acquired Innobits Solutions Private Limited (Bitsila), an ONDC seller, established four years ago, as per reports. Paytm through, has denied any news of acquisition.

Paytm crisis: Former BharatPe founder Ashneer Grover slams RBI and “60-year olds” running it

Grover on March 12 tweeted, “SBI Chairmen seem to be petty people. And something very wrong at their core. I learnt it the hard way. So did SC. ;)” 

Ashneer Grover said, “In the RBI, individuals responsible for making decisions and handling calls are typically around 60 years old… there seems to be a lack of trust in a 40-year-old individual, especially if they are considered a Maverick, to run a core system,”

Exclusive: KFC India creative business on pitch; Ogilvy is the incumbent

Last year, KFC India partnered with PivotConsult, the martech arm of Havas company’s PivotRoots, to enhance customer life cycle and optimise lifetime value across offline stores and online touchpoints. (Representative image by Syed Hussaini via Unsplash)

The country’s top agencies are participating in the pitch to bag KFC India’s creative mandate.

Nikhil Kamath announces Rs. 50 lakh fund to combat climate change

The episode delved into the intricacies of energy transition, emphasizing the critical role of renewable energy sources, such as solar, nuclear, and wind, in combating climate change. (Image source: Forbes India)

Nikhil Kamath along with climate pioneers such as Sunita Narain, Bhumi Pednekar, Navroz Dubash, and Mirik Gogri, announced the allocation of ₹50 lakh to a charity that pioneers combating climate change in the country.

Middle-income households showing some “signs of stress”, says Nestle MD Suresh Narayanan

Household consumption in India is witnessing duality.the rich Indians are acquiring more premium goods while the middle income segment is showing “signs of stress,” Narayanan said.

There was expected to be a lot more buoyancy in consumption. People did by more cars and more luxury items during the Diwali festive period. However, the demand for common man’s products was relatively muted, Narayanan said.

Wall Street predictions too optimistic? Google, Snap record poor digital ad growth figures

The difference in these projections is not a couple of thousands but thousands of crores. To be precise, the gap between Dentsu and GroupM AdEx projections is Rs 53,795 crore. (Representative image by Josh Appel via Unsplash)

Wall Street’s prediction of 14 percent increase in digital advertising in 2024 might just have been too optimistic.

Paytm Payments Bank board see two independent directors resign

Well, the FinTech versus bank debate has been a long-standing one. The RBI recently granted Zomato Payments Private Limited a payment aggregator license. This allows the company to allow e-commerce transactions on its platform.

As of now, post the exits, PPBL’s board consists of three independent directors. Arvind Kumar Jain, former executive director, Punjab & Sind Bank, ex-Accenture managing director Pankaj Vaish, and former Department for Promotion of Industry and Internal Trade (DPIIT) secretary, Ramesh Abhishek.

Unilever CEO says negative pricing helped see volume growth in India

Unilever talks about creating proUd, its global employee resource group whose mission is to be 'a beacon of inclusion for people in the LGBTQI+ community and allies, amplifying their voices in society and at Unilever'. (Image sourced from Unilever's website)

We have seen a volume growth, so the minus 2 percent on pricing was balanced by a 2 percent volume growth. I think that’s a positive for India,” Unilever CEO Hein Schumacher said in an earnings call.