Author: Aashrey Baliga

90 percent parents feel Alexa helps their kids stay mentally active

Indian customers have showcased an increased interest in celebrities and sports icons in the past year, for which they turned to Alexa for answers. (Representative image by Andres Urena via Unsplash)

Whether it is asking Alexa for rhymes, stories, games, and general knowledge, or taking its help to manage day-to-day tasks like smart home control, alarms, reminders, and more – the ease and convenience of using simple voice commands with Alexa has made it a popular companion for kids and parents alike.

Stylist dyes client’s hair with Ujala; garners responses from Blinkit and Swiggy Instamart

In colour therapy, blue is considered the direct opposite of yellow and yellowish-orange hues. Thus, employing blue can effectively counterbalance hair tones that appear overly yellow or orange.

In a viral video, stylist Rahul Kalshetty is seen dying his client’s hair with Ujala. Brand’s have responded in a hilarious way. Find out.

Exclusive: Gozoop Group bags Lego’s creative mandate in India

Like a lot of media companies, Lego too has capitalised on its large consumer base by building amusement parks around the world called Legoland. (Representative image by Yulia Matvienko via Unsplash)

Lego, the Danish construction toy company was founded in 1932, completing 92 years in 2024. As per reports, the company has around 42 offices all over the world and employs more than 25000 people. 

Union Minister L. Murugan reveals PM Modi sleeps for 3.5 hours, does not eat after 6 pm

In a statement on X, Prime Minister Modi expressed his excitement about the awards, saying, "At 10:30 AM tomorrow, 8th March, I will be presenting the first ever National Creators Award. These Awards are a celebration of innovation, creativity and the remarkable spirit of the creator's community." (Image taken from @narendramodi via Twitter)

On Friday, Prime Minister Narendra Modi joined eight Members of Parliament for lunch. Union Minister L Murugan disclosed that PM Modi sleeps only for three-and-a-half hours and does not eat after 6 pm.

How Google CEO Sundar Pichai uses of the speed control feature on YouTube

This response was given to a post by popular American YouTuber Marques Brownlee on X. He stated, "Very curious to see, I normally do 1x for things I enjoy and/or need to process deeply but otherwise do go faster". (Image sourced from Moneycontrol)

Last July, YouTube started testing its 2x playback speed feature, initially limited to its premium subscribers. Currently, it is accessible to all users.

TMC nominates TOI consulting editor Sagarika Ghose as Rajya Sabha candidate

Ghose expressed excitement and stated that her inspiration was the TMC leader and West Bengal chief minister Mamta Banerjee and her "formidable courage". (Image sourced via X)

The Trinamool Congress (TMC) on Sunday allotted Rajya Sabha ticket to senior journalist Sagarika Ghose for the upcoming election on February 27.

Gozoop bags integrated marketing mandate for BN Group

Leveraging a multi-channel approach, above the line (ATL) and below the line (BTL) marketing, alongside online, offline and Point of Sale (POS) advertising efforts will be undertaken. (Representative image: Vardan Papikyan via Unsplash)(Representative image: Vardan Papikyan via Unsplash)

The responsibilities of the mandate include crafting of an overarching brand communication strategy, which effectively conveys the brand persona and philosophy.

Super Bowl 2024: All the stand-out ads to watch

According to the survey, 22.5 million US employees, constituting 14 percent of the workforce, expect they will miss at least some work on Monday while 45 million anticipate being less productive than usual. (Representative image by Alex Batchelor via Unsplash)

Here’s a round-up of the advertising highlights from Super Bowl LVIII.

Ram Mandir Revelry: News channels enjoy surge in ad rates

Food and beverages led ad volumes at 15 percent, followed by services at 14 percent and building, industrial and land materials or equipment at 13 percent. (Image source: Moneycontrol)

News channels reduced their ad volumes to increase viewer retention. The high ad rates though, more than made up for the loss.