Aashrey Baliga – Page 36

Mahindra Finance to collaborate with IBM to launch new super-app

Dabur's consolidated revenue is expected to register mid-single digit growth during Q4 FY24. (Representative Image: Mathieu Stern via Unsplash)

The super-app will act as a digital enabler for customers in metro as well as non-metro cities. It will provide them with 24×7 access to products and solutions in a simple and secure manner.

Vegetarianism harmful? Mankind Pharma asked to withdraw ad featuring Ranveer Singh

The AIOCD has deemed the advert “misleading” and said that it opposes the “widely accepted health benefits of vegetarianism".

According to the AIOCD, the advertisement indicates that people who are non-vegetarian are considered to be healthier than those who aren’t.

RBI governor Shaktikanta Das says no immediate review of Paytm Payments Bank restrictions

"We take decisions after a lot of consideration and analysis. At the moment, there is no review of the decision (on PPBL),” he said. (Image sourced via CNBC -TV18)

Das added that an FAQ will be sent out this week to address all concerns of FastTag holders, customers and depositors who may be impacted by the RBI’s restrictions.

Viacom18 and JioCinema announce new innovations for advertisers ahead of IPL

Each proposition being unveiled this year has been carefully curated to enhance the brand’s proposition and increase the potential of scale and targeting possibilities they can extract on digital. (Image sourced via Twitter - @IPL)

Every proposition from JioCinema this season has been developed to address a specific use case, such as creating better brand impact, sharper brand integration, friction-free lead generation, and drive better engagement through innovation.

‘One Nation One Election’ possible? India Inc shows full support

It’s quite a predicament, says one ad agency head who wished not to be named. “On the one hand, you want to talk about the work because it is an election-related campaign, on the other hand, it would be tricky if you do,” he said. (Representative Image: Phil Scroggs via Unsplash)

Former President Ram Nath Kovind presided over a panel of representatives from industry bodies FICCI and CII and high-level committee members to discuss One Nation One Election and its benefits.

Gautam Singhania’s wife files case against him for alleged criminal intimidation

Nawaz Modi Singhania has filed a non-cognizable complaint against the Chairman and Managing Director of Raymond at the Gamdevi Police Station in Mumbai. (Image sourced via Instagram)

The complaint has been filed under Section 506 of the Indian Penal Code, indicating criminal intimidation.

How retail media channels are boosting marketing initiatives: Publicis report

The playbook recommends use of multiple retail media formats to help enhance reach and performance, including video ads and display ads in conjunction with native ad formats. (Representative Image: Lucrezia Carnelos via Unsplash)

Retail media channels are increasingly popular in growth marketing. 97 percent of marketers are fully aware of retail media, with 69 percent of them having used or currently using it for growth marketing initiatives.

Super Bowl: Ads that scored the greatest touchdowns

Advertising during the Super Bowl has become a sought after thing. Brands battle it out to secure a 30-second spot, making the $7 million price tag sound inconsequential.

Let’s take a look at some of the stand-out ads over the years.

Pay DTH has attained total active subscriber base of around 64.18 million: TRAI report

Highlighting the impact of CTV in India, the report explores key aspects such as the surge of 32 million CTV users, evolving viewing trends, Indian audience behavior, the influence of CTV on ad recall and buying choices. (Representative Image: Glenn Carstens-Peters via Unsplash)

This is in addition to the subscribers of the DD Free Dish (free DTH services of Doordarshan). The total active subscriber base has decreased from 65.50 million in QE June 2023 to 64.18 million in QE September 2023.

MIB celebrates 30 years of community radio in India; All 117 community radio stations to participate in Chennai event

EBITDA stood at ₹44.3 crores boasting a 33 percent margin and demonstrating a substantial 36.4 percent YoY improvement, primarily driven by robust top-line growth. (Representative Image: Paul Einerhand via Unsplash)

Community Radio is an important third tier in Radio Broadcasting, distinct from Public Service Radio broadcasting and Commercial Radio. Community Radio Stations (CRSs) are low power Radio Stations, which are meant to be set-up and operated by local communities.