Aashrey Baliga – Page 40

Deceptive advertising gimmicks by celebrities and brands

Advertising tactics similar to this incident have been implemented by various Bollywood stars and big brands, often causing consumer backlash and disillusionment. (Representational Image via Unsplash)

Deceptive advertising tactics are used by celebrities and brands to create viral buzz, here are some of the stunts used to increase audience engagement.

Poonam Pandey is not going to be brand ambassador of Govt’s cervical cancer awareness campaign

Due to the controversies associated with her, fans were sceptical about the news of her demise. Some started doubting the validity of the announcement, while others were holding onto hope that her account might have been compromised. (Image source: News18 Hindi)

There has been news floating that Poonam Pandey may become the face of the government’s cervical cancer awareness campaign.

Adtech regulation a priority for Modi govt in third term: MoS Rajeev Chandrasekhar

This was followed by similar questions on former American president Donald Trump and President of Ukraine Volodymyr Zelenskyy.

At the Storyboard18 DNPA Conclave and Awards 2024, Rajeev Chandrasekhar, Minister of State for Electronics and Information Technology in the Government of India, assured that the government aims to address the revenue share issue and rectify it on priority.

A robust and dynamic media ecosystem is essential for realizing the vision of Viksit Bharat by 2047: MIB’s Anurag Thakur

"Under the visionary leadership of PM Shri Narendra Modi ji, technology has become a tool for citizen empowerment and access to public services," Thakur said.

Anurag Thakur, Minister for Information and Broadcasting, Government of India took to X to share his overall thoughts on the event and this digital era.

Visa onboards Olympic gold medalist Neeraj Chopra as Team Visa athlete

Previously, Visa signed PV Sindhu as the first ‘Team Visa’ athlete from India. (Image sourced from Moneycontrol)

Chopra’s partnership with Visa marks him as the second athlete from India to join Team Visa alongside other global athletes.

GroupM China bleeding big clients? Yum Brands, Swatch, and Dyson put business under review

GroupM refused claims that they were not called to present the pitch, calling it 'inaccurate'. (Representative Image: HamZa NOUASRIA via Unsplash)

Prominent GroupM clients in China have placed their enduring accounts under review.

Schbang, agency behind Poonam-Pandey fake death stunt, dropped by pharma client MSD

A day after the Pandey announced her fake demise, Schbang released a statement on Instagram stating that it was the orchestrator behind the fake-death stunt Pandey. (Image sourced via Firstpost)

MSD, the Indian affiliate of US pharma company Merck, has cut ties with Schbang the agency responsible for the Poonam-Pandey fake death stunt to raise awareness for cervical cancer. The silent pharma marketing stunt backfired and caused public outrage.