Author: Aashrey Baliga

Down with marketing-gimmick Fever: Why an FM radio channel’s stunt backfired

the question that has been raised as a result of this campaign is if announcing the demise of a brand is a good marketing strategy. (Representative Image: Daria Nepriakhina via Unsplash)

What is the purpose of a campaign? To grab eyeballs, to turn viral and to get everyone to talk about it. From that stance, it was a success. But another very important aspect of marketing is getting the right message across. Did HT Media succeed in doing that? That has been the debate.

State of economy: IIMs struggle to place their students

This news is concerning. If IIM-L, known for its 100 placement is unable to place all of its students, what is the situation at other B schools? (Image sourced via official website)

IIM Lucknow has sent out a message to its previous batches, asking them to provide recruitment opportunities through their connections for 72 their unplaced students.

Future-Ready: Unveiling the top marketing trends of 2024

The report states that marketers should collaborate with agencies that prioritize authentic, data-driven influencer strategies, offer real-time monitoring and insights, and prioritize brand safety. (Representative Image: Laura Chouette via Unsplash)

With consumers increasingly leaning towards conscious consumption, brands that focus on sustainability and purpose are asserting dominance on consumers’ minds.

Google parent Alphabet’s ad revenue disappoints even after raking in $65 billion in ad revenue

YouTube will begin to require creators to disclose when they’ve created realistic altered or synthetic content, and will display a label that indicates for people when they’re watching this content. (Representative Image: Mitchell Luo via Unsplash)

Alphabet’s search and video juggernauts Google and YouTube faced competition for ad budgets from other online platforms, including Facebook, Instagram, TikTok and Amazon.

Budget 2024: More fiscal incentives needed to bridge the gender gap

Contrary to some assumptions, the majority of traffic to MFA sites is legitimate, with real users visiting these pages rather than bots. (Representative Image: Mathieu Stern via Unsplash)

Apart from measures to advance gender equality, Millennials and Gen Z in India are also expecting, among other things, tax relief and extension of FAME and other subsidies to push EV ownership.