Author: Indrani Bose

Saudi Arabia’s tourism pivot: Lionel Messi and a $800 billion plan to transform The Kingdom into a tourism hotspot

In 2023, Messi shared photos from his trip to Diriyah in Saudi Arabia, as part of his contractual obligations tied to his partnership with the country’s tourism authority. (Image source: Moneycontrol)

Saudi Arabia has a bold $800 billion plan to reimagine and reshape Saudi Arabia as a tourism hotspot.

Elon Musk’s “drug use” known to former and serving directors; board inaction

The memo signed by Elon Musk reads, "There is nothing I hate more, but it must be done. This will enable us to be lean, innovative and hungry for the next growth phase cycle."

The alleged use of illegal narcotics might hurt SpaceX’s federal contracts leading to the revocation of Musk’s security clearances, apart from violating the strict anti-drug policies enacted by his own companies.

Fever FM, Poonam Pandey: Why are brands and personalities faking their demise?

Poonam Pandey's 'death' comes on the back of several such campaigns including Hindustan Times's FeverFM's fake 'farewell' that made people believe that it was shutting down... which was inspired by Monster's rebranding campaign (as Foundit) that used the same tactic. (Poonam's image sourced via Moneycontrol Hindi)

Brand experts share their views on Poonam Pandey’s “death”.

Poonam Pandey faked her death to raise cancer awareness; Internet reacts

A day after the Pandey announced her fake demise, Schbang released a statement on Instagram stating that it was the orchestrator behind the fake-death stunt Pandey.

Controversial Internet personality Poonam Pandey faces backlash after faking her death to raise awareness for cervical cancer. Pandey also linked the stunt to the Interim Budget.

Joyalukkas teams up with Havas for Pongal campaign

Drawing from Joyalukkas’ customer base in Chennai, a select group of more than 500 households were identified. (Image source: Moneycontrol)

Aligned with the sentiment of the festival, the Havas Media Network India team devised a campaign for Pongal.

E-Gaming Federation signs MoU with NLU New Delhi

EGF, and NLU will collaborate on various projects to analyze and discuss contemporary issues of public concern, and their legal implications and dialogue to exchange information contributing to the advancement of the gaming and technology sector.(Representative Image: Shoeib Abolhassani via Unsplash)

The MoU underscores the commitment of both organizations to strengthen India’s policy framework and contribute to the enhancement of standards in the gaming and technology sector

JioCinema partners with Celebrity Cricket League 2024

he platform will exclusively live-stream Celebrity Cricket League Season 10. Spread over four weekends, and with 20 matches that appeal to a wide audience cohort beyond cricket fans, the tournament will be live-streamed, starting 23rd February 2024, exclusively on JioCinema. (Image source: @IndianCricNews via X)

The previous season of Celebrity Cricket League reached out to over 250 million viewers across the country.

Pass or fail? Budget reactions from Haier, Agoda and Kalyan Jewellers

PM Vishwakarma Yojana is playing a critical role in empowering the India’s artisan community. (Image via CNBC TV18)

Krishna Rathi, Country Director India, Sri Lanka, and Maldives Agoda, NS Satish, President, Haier Appliances India and T S Kalyanaraman, Managing Director, Kalyan Jewellers share their views on budget 2024.

YouTube Music and Premium surpasses 100 million subscribers

YouTube only allow third-party apps to use their API when they follow their 'API Services Terms of Service', and when they find an app that violates these terms, they take appropriate action to protect the platform, creators, and viewers. (Image source: Moneycontrol)

This offering was designed for music lovers and YouTube fans who wanted more choice in how they spent time on YouTube, allowing them to enjoy YouTube without interruptions, background play and downloads, and a full music service with the world’s largest catalog.

Cadbury-maker Mondelez records rise in fourth quarter sales

The company recorded an overall volume decline of 0.4 pp in the quarter, joining other consumer staples firms such as McCormick in facing the brunt of significant price increases. (Image source: Moneycontrol)

While price hikes have led to Mondelez improve its profit margin through fiscal 2023, it is now starting to see softer demand as cash-strapped consumers cut back spending.