Optimisation, Interactivity, and AI: Trends that will dominate CTV in 2024

Highlighting the impact of CTV in India, the report explores key aspects such as the surge of 32 million CTV users, evolving viewing trends, Indian audience behavior, the influence of CTV on ad recall and buying choices. (Representative Image: Glenn Carstens-Peters via Unsplash)

The changing landscape of television in India projects that CTV ad spend will increase at a CAGR of 47 percent in the country until 2027.

Microsoft’s Satya Nadella: We have moved from talking about AI to applying AI at scale

The ADVANTA(I)GE INDIA initiative will focus on three key areas to create AI fluency-Equipping India’s future workforce, upskilling government officials in AI and working to build the AI capability of nonprofit organizations. (Image source: Moneycontrol)

Satya Nadella, chairman and chief executive officer and chief executive officer of Microsoft on AI and the Big Tech company’s quarterly results.

IKEA launches ecommerce deliveries across 62 districts in Maharashtra, Karnataka, Telangana, and Andhra Pradesh

Currently, 72 percent of customer orders in existing markets are fulfilled via Electrical Vehicles. With this expansion, IKEA aims to build further capacities in its supply chain, making it more sustainable.(Representative Image: Zheka Kapusta via Unsplash)

The expansion comes into play as IKEA continues to see demand and visits from thousands of customers hailing from nearby cities and towns to shop from the IKEA stores.

Gillette India records sales worth Rs 639 crore

The company has announced an interim dividend of Rs 85 per equity share for the financial year 2023-24. (Image source: Moneycontrol)

The company reported Profit After Tax (PAT) at Rs 104 crores, up 40 percent vs year ago largely driven by productivity interventions, product price-mix and moderating cost inflation.

Philips India introduces TVC on hair straightener with no heat damage with Alia Bhatt

A still from the ad

Philips India has introduced the country’s first hair straightener designed to style with no heat damage – the Philips Hair Straightener with NourishCare Technology. This straightener boasts of specially designed serum strips infused with hair nourishing ingredients, Vitamin E and Moroccan Argan oil along with Kerashine care that help style and nourish hair while protecting… Continue reading Philips India introduces TVC on hair straightener with no heat damage with Alia Bhatt

Budget 2024: FMCG majors Parle, Godrej and Adani Wilmar share budget expectations

Mondelez and Procter & Gamble (P&G) invested Rs 2000 crore and Rs 4000 crore, respectively, in new plants, and these will be operational in the next few years.

FMCG giants Godrej, Adani Wilmar and Parle, and audio D2C brand Noise, talk about the need for a robust regulatory framework for development of healthier product offerings, the agricultural sector, fostering homegrown brands and more.

ITC Ltd records 10.8 percent YoY increase in net profit at Rs 5,572.1 crore

The company's revenue from operations increased 1.6 percent to Rs 16,483.3 crore against Rs 16,225.7 crore in the corresponding period of the preceding fiscal.(Image source: Moneycontrol)

At the operating level, EBITDA declined 3.2 percent to Rs 6,024.4 crore in the third quarter of this fiscal over Rs 6,223.2 crore in the corresponding period in the previous fiscal.