BluSmart signs MoU with ASDC to train 250 women in Delhi NCR for employment

Under this MoU, while ASDC will implement a 3-month comprehensive driver skills training to equip these women candidates with the necessary skills and knowledge required for safe and efficient driving,

For the first time under Project Sakhi, BluSmart and ASDC will offer skill sets and training to 250 women in Delhi NCR. The primary objective of this collaboration is to provide employment opportunities.

Sports TV genre experienced a 53 percent increase in advertising volumes during April-June 2023

he platform will exclusively live-stream Celebrity Cricket League Season 10. Spread over four weekends, and with 20 matches that appeal to a wide audience cohort beyond cricket fans, the tournament will be live-streamed, starting 23rd February 2024, exclusively on JioCinema. (Image source: @IndianCricNews via X)

As per TAM, the ‘Jiocinema App’ maintained its position as the top brand throughout the first, second, and third quarters of 2023

MIB invites comments on guidelines of accessibility standards in theatres

The proposed guidelines include crucial definitions, accessibility standards, Indian sign language guidelines, how accessibility can be achieved in feature films, highlights on processes and implementation, role of exhibitors, details of public awareness and details on grievance redressal. (Representational image via Unsplash)

Stakeholders are expected to share their feedback by February 8, 2024.

Zomato stalls integration of Blinkit to build super brands

On February 11, it was reported that in Q3 FY24, Blinkit clocked in a revenue of Rs 644 crore as opposed to Rs 505 crore in Q2 FY24.In FY22, Blinkit registered an operating revenue of Rs 236 crore and its net loss was Rs 1,021 crore, as highlighted by PrivateCircle Research, cited in a Moneycontrol report. (Image source: CNBCTV18)

Zomato’s strategy is to develop Blinkit as an independent brand.

UpGrad announces appointment of CP Gurnani to its board of directors

Under Gurnani's 19 years of leadership as Tech Mahindra’s Chief Executive Officer & Managing Director, the company scaled up significantly, both in terms of operations/innovations and topline, retaining its position among the Top 5 Indian IT marquee players.

Gurnani becomes the second non-executive director after the India HQskilling giant announced the appointment of Chegg’s Dan Rosensweig in March last year.

What makes Deepika Padukone a brand?

Deepika Padukone has endorsed several Indian brands such as Asian Paints, Jio, Dabur, Tanishq, and Axis Bank, as well as international brands such as Chopard and Levi’s.

As Deepika Padukone turns 38, Storyboard18 deciphers what makes the Bollywood actress a brand.