Author: Indrani Bose

Rise in demand for homestays during Cricket World Cup

Homestays, traditionally favored in leisure destinations, are currently enjoying strong interest across all cities hosting (World Cup) matches. (Representative Image: Fauzan Saari via Unsplash)

According to Airbnb, the surge in searches for stays in India during the (World Cup) tournament days, has made the country as the go to destination for cricket fans from all over the world.

Oreo partners with Mahendra Singh Dhoni for new campaign amidst World Cup

Dhoni said, "Trying to not jinx a win by not talking is a common one but Oreo has once again brought this live in the most relatable way. It’s been fun to bring this to life with OREO just in time for the World Cup!”

Oreo will be driving contextual communication on Hotstar during the World Cup. Also, to connect with the audience in real-time, Oreo is capitalizing on moment marketing with relatable content while matches are on.

Muzaffarnagar teacher viral video: MeitY, MIB send blocking orders to X, formerly Twitter

"We filed RTI requests with MeitY and MIB inquiring about tweets covering the Tripta Tyagi misconduct (teacher in Muzaffarnagar, UP) being withheld, which have now been rejected by both Ministries. Except that, both Ministries admitted to ordering censorship," IFF said. (Image source: @CNN-News18 via YouTube)

The viral video from Muzaffarnagar in Uttar Pradesh showcased a teacher showering communal remarks on a seven-year-old Muslim student and goading his classmates to thrash him. A case has been booked against the teacher.

One in ten schools provide a customised privacy notice for children and execute age verification: Report

43 percent of organisations did not provide a clear reason for which personal data was shared with third-party data processors. (Representative Image: Franck via Unsplash)

90 percent of the organisations showed users a privacy notice when collecting data through their websites, but since such a notice is the first step for any organisation entering the digital world, the high level of compliance did not indicate the presence of a robust data privacy framework.

90 percent of marketing leaders find their role more complex: Report

t offers an unparalleled platform for creators, agencies, brands, and industry experts to engage, exchange ideas, and celebrate the triumphs of digital creativity and innovation.(Representative Image: HamZa NOUASRIA via Unsplash)

The second biggest global challenge for marketers (number one in the US and APAC) is understanding buyer needs — perhaps because only half say their organisations prioritise sharing audience data, while less than a quarter utilise AI to understand, segment and target buyers.