Indrani Bose – Page 8

Thums Up launches Toofan campaign for ICC T20 World Cup

Thums Up, India has launched Toofan: the Thums up branded exclusive chartered plane as part of its latest campaign, ’World Cup ka Toofani Tour’ to the ICC T20 World Cup.

The campaign features Yuvraj Singh and Virender Sehwag, encouraging consumers to scan a Thums up pack and get a chance to win a seat on Toofan.

Haier announces partnership with JioCinema as the digital streaming sponsor for IPL

With a focus on establishing a strong connection with Indian audience, Haier has embraced a digital-first approach.

In line with its sport-o-tainment marketing strategy, Haier has been deepening its consumer connections by investing in sporting events like Roland-Garros, ATP, FTF and ICC Men’s Cricket World Cup 2023, amongst others.

VI John partners with Lucknow Super Giants as grooming partner

The personal care brand Vi John on announced that they shall be the Official grooming partner of the Lucknow Super Giants Team in the upcoming T20 season 2024.

The team, which is captained by KL Rahul, shall be sporting VI John Logo on their non-lead trousers in the upcoming T20 tournament.

L’Oréal Professionnel to introduce Indian Hairdressing Awards on JioCinema

Judging their art and technique will be a panel featuring the film maker - Karan Johar. (Image source: News18)

Judging their art and technique will be a panel featuring the film maker – Karan Johar, Min Kim, the L’Oréal Professionnel global color ambassador, – and a line-up of Bollywood celebrities.

B2B branding: Where trust trumps pomp

B2B buyers are savvy. They can smell a hollow marketing spiel a mile away.

In 2023, Spotify launched “Wrapped for Advertisers.” This campaign offered businesses the same kind of data insights – but about their customer’s music preferences.