Indrani Bose – Page 7

Mirum India wins digital mandate for ibis Hotels

ibis Hotels aims to strengthen its position in the market by reaching out to its audience more effectively through digital channels.(Representative Image via Unsplash)

With a focus on building a community for the brand on the digital front, Mirum India will play a strategic role in creating awareness and driving top-of-the-mind-recall for the brand.

Amul goes to America: GCMMF to introduce Amul fresh milk in the US

MMPA will handle milk collection and processing, while GCMMF will manage the marketing and branding of Amul fresh milk. (Image source: Moneycontrol)

Amul fresh milk, for the first time, will be introduced by Gujarat Cooperative Milk Marketing Federation (GCMMF) in the US market, offering four variations to cater to the Indian diaspora and Asian community.

Timex becomes official timekeeper for Punjab Kings in Tata IPL 2024

KPH Dream Cricket Limited CEO Satish Menon said, "We are elated to have joined hands with an iconic legacy brand like Timex. We are sure that our similar values and ethos will help us reach a wider audience as well."(Image source: News18)

This partnership with Punjab Kings, is in line with the brand’s strategy to reach out to masses and ride the wave of excitement around cricket which unites the nation.

Meesho set to raise $300 million from investors including Tiger Global and SoftBank

Meesho’s $300-million round will be among the very few large rounds that have materialised over the last 12 months. (Image source: Moneycontrol)

Meesho’s fundraise comes at a time when rival Flipkart has already received $600 million from parent Walmart as part of a larger $1 billion round.

BCCI announces full schedule of IPL 2024

The five edtech unicorns—Unacademy, PhysicsWallah, Vedantu, Eruditus, and upGrad showed spends of more than Rs 2,250 crore on advertising, marketing and promotions in their FY22 filings.(Image source: BCCI website)

May 26 is slated to be the date of the IPL 2024 finale.

Zoom unveils refreshed user experience with Zoom Workplace

For Zoom Meetings, users will see a new Meetings tab within the Zoom app that will allow users to collaborate before, during, and after meetings.

AI-powered portrait lighting will help illuminate users’ faces in poor lighting, and generative AI virtual backgrounds will allow users to create custom backgrounds.

Zoom unveils AI-powered collaboration platform, Zoom Workplace, to reimagine teamwork

Users can enhance their productivity and be better prepared for their workday with Ask AI Companion, which will gather, synthesize, and share information from Zoom Meetings, Mail, Team Chat, Notes, Docs, and more. (Image source: Moneycontrol)

Ask AI Companion will also help prepare users for and recap meetings, show relevant action items, draft agendas, and summarize chat and email threads, as well as documents.