Zoom unveils refreshed user experience with Zoom Workplace

AI-powered portrait lighting will help illuminate users’ faces in poor lighting, and generative AI virtual backgrounds will allow users to create custom backgrounds.

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| March 26, 2024 , 9:16 am
For Zoom Meetings, users will see a new Meetings tab within the Zoom app that will allow users to collaborate before, during, and after meetings.
For Zoom Meetings, users will see a new Meetings tab within the Zoom app that will allow users to collaborate before, during, and after meetings.

Zoom Workplace, the company’s AI-powered collaboration platform, will deliver new innovations to help businesses reimagine teamwork, facilitate connections, improve productivity, and optimize flexible work experiences. Zoom Workplace will elevate the Zoom experience with Zoom AI Companion so that all employees within a company can be more productive, collaborate better, and enhance their skills.

Zoom Workplace will continue to be an open platform that enables customer choice. Zoom’s APIs, SDKs, and over 2,500 integrations in the Zoom App Marketplace make it easy for customers to integrate Zoom into existing tech or integrate users’ favorite apps into Zoom.

With the introduction of Zoom Workplace, Zoom is unveiling a refreshed user experience with more choices, including the ability to choose from four color themes within the Zoom app, so users can make the app their own. Hosts will also have the opportunity to tailor customized virtual meeting backgrounds to tailor the feel or focus of the meeting.

For marketing professionals, Zoom Events enhancements will amplify their hybrid events to help make them more engaging. With new AI Companion image generation, hosts can now create custom images based on a simple text prompt for event registration pages, virtual backgrounds, and marketing emails. To help bridge the gap between hybrid events and in-person events, the Swoogo integration for Zoom Events allows event professionals to reach broader audiences.

“With Zoom, there aren’t any challenges with implementing complex tools, so we can focus on engaging our employees and collaborating on the work that matters,” said Diofanto Rosales, vice president of digital workplace and IT infrastructure at Flex. “Zoom Workplace will bring all our essential work tools together in a single app, making it easier than ever to get work done.”

For Zoom Meetings, users will see a new Meetings tab within the Zoom app that will allow users to collaborate before, during, and after meetings. It supports traditional calendar views and serves as the central place for agendas, recordings, and other shared assets such as documents, and AI Companion smart recordings, and meeting summaries. Last year Zoom introduced continuous meeting chat, which helps users continue chat conversations so collaboration can continue outside of meetings asynchronously and throughout the life of a project. With the new Meetings tab, users can access continuous meeting chats from the Meeting card before and after the meeting.

During meetings, the new multi-speaker view will automatically adapt the video layout to highlight active speakers to help attendees follow the discussion more easily. AI-powered portrait lighting will help illuminate users’ faces in poor lighting, and generative AI virtual backgrounds will allow users to create custom backgrounds.

Additional new features for Meetings will include a customizable toolbar that will allow users to pin their most-used features, multi-share, which will allow multiple participants to share their screens and documents, whiteboards, and notes simultaneously, and document collaboration that will provide the ability to select documents, streamline document access permissions, and co-edit right from meetings with documents from third-party apps.

In Zoom Team Chat, asynchronous communication will be boosted by Team Chat tabs that will help users stay organized by keeping channel-related assets like links, whiteboards, and resources in a single view, shared spaces that provide a shared grouping of channels to help users better organize conversations and improve discoverability of relevant project or team-based topics, and workflow automation, a powerful, no-code workflow engine, will be easily configurable to automate business tasks in Team Chat.

For hybrid and onsite organizations, navigating the office will be easier than ever with the introduction of a Workspaces tab, providing access to Workspace Reservation with wayfinding and Visitor Management directly from the Zoom Workplace app. To help make meetings more inclusive, Zoom Rooms will include the option to enable new smart name tags, which will be able to automatically apply name tags to people in a Zoom Room during a meeting.

When one screen isn’t enough, users will be able to expand Zoom Rooms with a companion device for an additional screen to collaborate with audio and video. For Workvivo customers, a new integration with Zoom Rooms will provide the ability to instantly broadcast important updates, news, and events to employees using Workvivo TV with certified devices for Zoom Rooms.

“Businesses are looking for AI-powered solutions that will help them move the dial by boosting employee productivity and team collaboration,” said Zeus Kerravala, Principal Analyst at ZK Research. “Zoom’s newest innovations, including its release of Zoom Workplace and Ask AI Companion, demonstrate its commitment to deploying AI that is intuitive and effective across one platform to improve productivity and collaboration.”

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