Author: Kashmeera Sambamurthy

Dezerv appoints Yash Bhargava as head – brand and content marketing

Reflecting on his initial experiences at Dezerv, Yash Bhargava remarked, "The past month at Dezerv has strengthened my belief that the pitfalls of traditional wealth management can be solved with consumer internet solutions. It just takes someone to integrate them. I am eagerly looking forward to playing my role in this journey."

In this role, Yash Bhargava will be responsible for spearheading brand development and content marketing strategies to further propel Dezerv’s vision and mission, stated the company in the release.

Mullen Lintas’s Hari Krishnan joins Quotient Ventures as group chief business officer

With stints across Lowe Lintas, Grey, JWT, Star TV and Mullen Lintas, Hari Krishnan has over 25 years of experience – six of which were as CEO - first at MullenLowe Group, Sri Lanka, and most recently at Mullen Lintas, India.

Hari Krishnan, together with Rajiv Chatterjee, Group Chief Growth Officer will lead business operations at the Group.

One97 Communications rolls out #MeraPehlaPaytm campaign

he participant with the best entry will be awarded an iPhone 15 Pro Max. In addition, the nine runner-up winners will receive Paytm Insider Vouchers worth ₹10,000 each and will be featured on Paytm's social media channels until the campaign concludes on May 31, 2024.

As part of the #MeraPehlaPaytm campaign, a panel of judges will select 10 winners based on the creativity, originality, and pertinence of their submissions.

Narayana Health in association with Jio unveils medical docu-series ‘InsideER’

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

Viewers will witness the efforts of clinicians, the struggles of families, and the efforts of clinical teams fighting to save lives. All ten episodes features patients and their families, giving a personal perspective on these stories, stated the company in the release.

Nilkamal Sleep ropes in Bollywood actor Ranbir Kapoor as its brand ambassador

This association marks the commencement of a journey, where the brand has teamed up with the actor to revolutionise the mattress industry and bring forth the brand philosophy of "Thoughtfully Designed for You”, stated the company in the release.

The association with Kapoor would play a pivotal role in elevating Nilkamal Sleep’s as a thoughtfully designed sleep solution for the customers, particularly among the new-age audience, stated the company in the release.

FCB Interface elevates Gaurav Dudeja as chief executive officer

Gaurav Dudeja has led and fostered successful client partnerships, stated the agency in the release.

In his new role, Gaurav Dudeja will drive strategic direction and execution, working closely with the senior management team to enhance market position and foster growth across all business operations.

Kapil Sharma: The Ad-venger of comedy, slaying audiences with wit and charm

Kapil Sharma's journey from a stand-up comedian to a renowned actor and brand ambassador is a testament to his talent and versatility. His ability to connect with audiences across different mediums, be it television, films, or advertisements, has made him a beloved figure in Indian entertainment. (Stills from the ads)

As Kapil Sharma and his fans celebrate his birthday, take a look at the comedy king’s journey through the realm of advertisements where Sharma has captivated audiences and brands with his comic genius and brand.

Be ready for action: Supreme Court tells Patanjali’s Baba Ramdev in misleading ads case

The Ayush ministry filed an affidavit in the court which showed that the SLA had taken no action for two years other than giving warnings that asked the company to stop showcasing its advertisements. (Image source: Yoga)

During the last hearing, SC severely criticised Patanjali’s Baba Ramdev and Acharya Balkrishna for not following its directives in the misleading ads case and asked them to be physically present before the court.

Table Space appoints Megha Agarwal as CMO

As the global marketing manager - nutrition (Horlicks, Boost and Adult Nutrition), Megha Agarwal led the marketing for nutrition category globally for 13 markets with a plan to roll out in 20 new markets.

Previously, Megha Agarwal led WeWork India as head of brand and marketing, public relations and partnerships.