Author: Kashmeera Sambamurthy

IndusInd Bank launches new campaign for its financial super-app ‘Indie’

The app leverages advanced analytics to provide personalized insights to its customers and aims to usher in a revolutionary new way to bank and make finance easier, safer and much more engaging than traditional banking apps.

This brand campaign centres around the theme, ‘Everyday Banking shouldn’t feel like a battle,’ and showcases day to day struggles people have with banking depicted by ancient warriors, differentiating itself in the clutter of various ads being run during the ongoing Cricket World Cup.

Dabur India faces legal trouble, lawsuits filed in US and Canada

The verdict not only brings clarity to PPL's legitimate business operations but also sets a significant precedent in the Indian copyright landscape. (Representative Image: Wesley Tingey via Unsplash)

Namaste Laboratories, Dermoviva Skin Essentials and Dabur International, have been sued over allegations that its hair relaxer products contained chemicals that caused ovarian cancer, uterine cancer followed by other ailments.

Honasa Consumer’s Mamaearth pays homage to the spirit of womanhood through new campaign

The film begins with a montage of Durga Maa’s portraits, each capturing the essence of her nine divine avatars. It then transitions into the hands of the artists crafting Durga sketches and paintings using Mamaearth’s makeup range which includes lipsticks, Foundations, Concealer, Compact, Lip & Eye Tint, Kajal, Kohl, & Eye liner.

Durga Puja 2023: How nostalgia became an irreplaceable factor in advertising campaigns

In 2021, Durga Puja was inscribed on the UNESCO Representative List of the Intangible Cultural Heritage of Humanity. (Stills from the campaigns)

Be it the beat of the dhak, the dance steps of Dhunuchi, the sound of Ulu Dhwani or the idols of the Goddess with mesmerising eyes, ‘nostalgia’ has been the vital factor which has played its role in spreading a campaign’s message and making it stand out in the eyes of the audience.

Google for India: Five things announced by the tech giant for India 2023

The court imposed a Rs 1 lakh fine on Google for providing inaccurate information and failing to disclose details about the European Patent Office's rejection of the patent application. (Representative Image: Lauren Edvalson via Unsplash)

The ninth annual Google for India event was held in New Delhi. Storyboard18 has listed down the five highlights or the actions the tech giant will be initiating.

Spring Marketing Capital invests in fintech company Niyo

Dabur's consolidated revenue is expected to register mid-single digit growth during Q4 FY24. (Representative Image: Mathieu Stern via Unsplash)

As part of this partnership, Spring Marketing Capital will contribute to Niyo’s efforts in growing the travel banking sector by aiding the overall brand strategy, partnerships and campaigns.

HUL’s CEO Rohit Jawa cautiously optimistic about FMCG demand

In the quarter, there was a one-off credit from favourable resolution of past indirect tax litigation benefiting both topline and bottomline. Excluding this one-off, USG, UVG, EBITDA margin, PAT (bei) growth would have been 3%, 2%, 23.8% and 7% respectively.

“FMCG demand is likely to continue a gradual recovery with tailwinds from the upcoming festive season,” said Rohit Jawa.

Cannes Lions to launch the Luxury & Lifestyle Lions and close the Mobile Lions

At this year’s Cannes Lions, ‘Kaguya by GUCCI’ by Dentsu Inc., Tokyo, was awarded a Bronze Lion in Film Craft. The work featured music that celebrates a mix of historical Japanese artforms with the latest technology in creativity. (Image sourced via Cannes Lions website)

The launch recognises the significant transformation and disruption to the creative marketing of brands in the luxury space.

Toy story: How the industry landscape in India is evolving

The industry currently commands an estimated worth of $1.5 billion in India, representing 0.5 percent of the global market share. (Representative Image: Jerry Wang via Unsplash)

Armed with rich market data, industry insights, and an unwavering dedication to nurturing young minds, the Indian toy industry is poised to continue fulfilling the needs of current and future generations of children.