Author: Kashmeera Sambamurthy

Livestreaming blurring boundaries between content and commerce, as per 80 percent CMOs: Dentsu Report

As per the report, humor is making a comeback with 58 percent of marketers looking to create moments of joy. (Representative Image: Ismael Paramo via Unsplash)

As per a report released by Dentsu Creative, 58 percent of marketers agree that today’s advertising isn’t entertaining enough in a crowded sea of bold and bullish promotional messaging.

ZEE Case: SAT sets new date for Punit Goenka vs. SEBI Case

The regulatory body’s investigation into Zee founders, primarily focusing on Subhash Chandra and Puneet Goenka, reportedly uncovered the potential diversion of approximately Rs 20 billion ($241 million) from the company. This figure is roughly ten times larger than SEBI's initial estimates, raising concerns about financial irregularities within Zee. (Image sourced via CNBC TV-18)

SAT had withheld its judgment in the case, had instructed SEBI to submit a response by September 4.

AI generated political ads must include disclaimers: Google

According to the company, the disclosure must be clear and conspicuous and must be placed in a location where it is likely to be noticed by users. The policy will apply to image, video and audio content. (Representative Image: Lauren Edvalson via Unsplash)

Google is one of the first Big Tech companies to release such a policy as the 2024 U.S. election cycle is approaching soon.

Delhi HC refuses to restrain the usage of Policybazaar trademarks on Google Adwords

A Google spokesperson said in a statement, “The Court has held that Google’s Ads Trademark Policy is in compliance with the Indian Trademarks Act (TM Act) and does not amount to infringement of trademarks, unless the resulting ad upon review is held to mislead or confuse users as to the source of origin of the Ad. (Representative Image: Nathana Rebouças via Unsplash)

In its legal actions against Coverfox and Acko, Policybazaar alleged that these defendant companies were employing keywords identical to “Policybazaar” trademarks, such as “Policy Bazaar,” “PolicyBazaar,” and “Policy Bazar”.

Haldiram’s: How a small sweet shop in Bikaner became a global snack brand

After the news came to light, the shares of Prataap Snacks jumped 13 percent. Prataap Snacks competes with PepsiCo’s Lay’s and other snack brands. (Image source: News18 Hindi)

Spanning six generations of business acumen, the Agarwal family’s knack for spices and adeptness in handling legal disputes has led to it accumulating a vast amount of wealth. Outperforming global giants, their venture has cemented its place in Indian households.

Shah Rukh Khan’s ‘Jawan’ shatters records; collects Rs 75 cr on opening day

The highest percentage of occupancy, among major cities, came from Chennai (81 per cent), followed by Hyderabad (75.25 percent) and Kolkata (73 percent). The lowest occupancy was found in Pune (42 percent). (Image source: Moneycontrol)

SRK’s ‘Jawan’ collected a total of Rs 75 crore on the first day of its release, as per a report on sacnilk.

Reliance Retail’s Peformax activewear to be Indian football team’s new official kit sponsor

Over one year, Performax has partnered with several athletes such as Jasprit Bumrah, Ravi Dahiya, Harmilan Kaur, Manu Bhaker, Ridhi Phor, Yogesh Kathuniya, and Pramod Bhagat. (Image source: News18)

Over one year, Performax has partnered with several athletes such as Jasprit Bumrah, Ravi Dahiya, Harmilan Kaur, Manu Bhaker, Ridhi Phor, Yogesh Kathuniya, and Pramod Bhagat.