Author: Kashmeera Sambamurthy

Google introduces ‘Limited Ads Serving’ policy to curb misleading ads

Advertisers who did not have an advertising history or a track record of good behaviour could experience their ad impressions being limited, until they caught up and built a track record, Google was quoted saying in a news report. (Representative Image: via Unsplash)

The search giant will now have a ‘get-to-know-you’ period for advertisers it doesn’t know well. Google will also provide a helping hand to advertisers by advising them on how to come up with clear ads.

Regulatory delays prolong legal ambiguity as betting firms continue to openly advertise

The government has mandated the offshore entities in the space to officially register within the country, ensuring transparency and adherence to the 28 percent GST slab. Key compliance areas include the clear display of rules, privacy policies and user agreements on their platforms. Additionally, platforms are required to appoint resident grievance officers, chief compliance officers and nodal contact persons, all based in India.. (Representative Image: Chris Liverani via Unsplash)

Media platforms, celebrities, and sponsors involved in promoting or advertising illegal betting sites continue to face the risks associated with promoting unlawful activities.

AI threat: Indian news outlets seek balanced way to handle OpenAI’s web crawler to protect content

Indian stakeholders are also in agreement with the regulatory and industry measures suggested by the global media consortium. These include enabling media companies to collectively negotiate with AI model operators and developers regarding the terms of their access to and use of intellectual property, and involvement of consent of the intellectual property rights holders to copy and use content in training data and output. (Representative Image: Levart_Photographer via Unsplash)

The goal is to strike a balance that respects copyright protection, fosters innovation and maintains a free flow of credible news.

PM Modi’s exclusive interview to Moneycontrol: What message does it carry?

Additionally, he emphasised the need for a strong legal framework to govern both AI and deepfake technologies, highlighting the significance of responsible regulation in the swiftly changing digital environment. (Image source: Moneycontrol)

PM Modi has addressed a diverse audience effortlessly while foregrounding the big strides India has taken under his leadership and the painstaking efforts during India’s G20 Presidency to make a positive difference for people all over the world. With elections on the anvil, his answers also added up to perfect political messaging.

Tata Consumer falls 2% after denying reports of buying Haldiram stake

In an exchange filing, the Tata group company denied the report. "The company is not in negotiations as reported in the above-referred news article,” said Tata Consumer Products in the filing, referring to the report. (Representative Image: Markus Spiske via Unsplash)

Tata Consumer Products surged over 4 percent in the previous session, rising sharply following a report that it was in talks to pick up a 51 percent stake in Haldiram’s

SBI Life Insurance forays into metaverse

SBI Life’s ‘LifeVerse Studio’ is designed for the users to create their avatars to connect with a diverse set of audiences. The users can select from a wide range of interesting avatars and showcase their creative self on the platform through their avatars.

The company launches LifeVerse Studio to connect and engage with consumers and reshape brand interactions.

Google to allow real-money games on Play Store after implementation of gaming rules

Financial Times reported on Google’s possible revenue shake-up, stating, "Google is looking at options including adding certain AI-powered search features to its premium subscription services, which already offer access to its new Gemini AI assistant in Gmail and Docs, according to three people with knowledge of its plans." (Representative Image: Brett Jordan via Unsplash)

Google is providing a grace period for daily fantasy and rummy apps on Play Store until January 15, 2024, as the year-long real-money gaming pilot is set to end in September.