Author: Kashmeera Sambamurthy

Marketing regulations: Govt issues marketing code for pharma companies

Additionally, companies are required to submit self-declarations annually, detailing their adherence to the code, which will be made available on the association’s website or the UCPMP portal of the Department of Pharmaceuticals. (Image source: Unsplash)

Companies are required to submit self-declarations annually, detailing their adherence to the code.

Decathlon unveils a new brand identity to sync with its north star

Representing a mountain, a sail, a wave, or even a heartbeat, the peak at the end of the Orbit closes the movement towards new heights. A symbol of openness, Decathlon’s new logo lets everyone embrace it for what it means to them: whether it is accessibility, high-performance, innovation, or a positive impact on the environment.

Decathlon aims to create a brand which represents it for what it is: “a global multi-specialist sports brand, moving all people, from beginners to top athletes, through the wonders of sport.”

Why are ad agencies joining the IPO party?

According to KV Sridhar, global chief creative officer, HyperCollective, Nihilent Ltd, if an agency goes for an IPO, they are going to be constantly under pressure for shareholding profits. Week to week, then month to month, and quarter to quarter, the agency will have to deliver profits. Else, its value will diminish. (Image source: Unsplash)

Storyboard18 caught up with agency heads who touched upon the reasons behind IPOs, changes one can witness after that, and the roadmap of companies after the IPO.

Axis My India appoints Prateek Dubey as chief operating officer

Concurrently, Prateek Dubey will also support in enhancing talent and performance quotient for Axis My India by supporting the hiring of C-suite positions and setting up key performance indicators (KPIs) to enhance business performance.

Prateek Dubey will play an instrumental role in spearheading and setting in motion the company’s crucial strategic initiative, a revolutionary People Empowerment Platform (PEP) – ‘a’ App and its pan-India rollout campaign.

IPL 2024: Punjab Kings onboards Kent as principal sponsor

KPH Dream Cricket Limited CEO Satish Menon said, "We are elated to have joined hands with an iconic legacy brand like Timex. We are sure that our similar values and ethos will help us reach a wider audience as well."(Image source: News18)

The cricketers will be seen in action from March 23, competing in their first game of the season at the New PCA Stadium, Mullanpur, against the Delhi Capitals.

HUL introduces foster caregiver leave policy

HUL has been having informal discussions with prospective buyers, including bulge bracket private equity funds.

The newly introduced Foster/ Kinship Caregiver Leave is a step forward to ensure caregivers for foster children or kinship can balance their professional responsibilities with their caregiving duties.

Truecaller launches next-gen ad formats for advertisers

The design and implementation of the ad formats offer a variety of engaging options, which are crafted to capture user attention effectively leading to campaign optimisation.

rom interactive ads that encourage user participation to immersive experiences that captivate the audience’s attention, the new ad formats provide brands with the tools they need to cut through the noise and deliver their message in a way that resonates with nearly 260 million active users of Truecaller in India.

Tata Starbucks opens its 400th store in India; Newest addition in Coimbatore

Honouring this very legacy, the store has a suspended sculpture art that is weaved together with wood, intricate linen textiles and woven ropes. The terrazzo floor complements the sturdy concrete walls that rise to a ceiling grid coated in red oxide, an elegant design element that effectively divides the space into compartments, creating pockets of light and shade, volume, and intimacy.

The 400th store nestled in the city of Coimbatore is situated within Lakshmi Mills compound at Pudur.

Women Premier League: UP Warriorz and Navya Naveli Nanda unite to combat online trolling in women’s cricket through #TrashTalkCleanUp

A recent study by Plan International found that social media abuse targets female athletes three times more than men. A study published by World Athletics also states that out of all the hate circulating about the Olympics, 87 percent of it was targeted towards women.

The aim of ‘Trash Talk Clean Up’ is to bin the negativity of social media and create safe spaces on the internet for UP Warriorz’ players as well as female athletes at large.