Kashmeera Sambamurthy – Page 4

TCS elevates Ashish Babu to chief marketing and communications officer for global markets

Ashish Babu, who began his career at Genesis Burson Marsteller, has gone on to work across Hanmer MSL, Weber Shandwick and Tata Sky.

In his new role, Ashish Babu will be leading strategic initiatives across North America, Europe, UK, MEA, Latam, Japan, ANZ, and APAC to drive TCS’ brand, reputation, and growth in diverse markets.

SC raps Uttarakhand state licensing authority in Patanjali misleading ads case

At the April 10 hearing, the Supreme Court also rejected the second affidavit of apology submitted by Patanjali and the bench warned them to be ready to face action in the contempt case. Justice Kohli said, "Why should we not treat your apology with the same disdain as shown to the court undertaking? We are not convinced..." (Image source: Moneycontrol)

Patanjali MD Acharya Balkrishna and Baba Ramdev were present before the Supreme Court on April 10, where the bench heard the matter in the plea case filed by the Indian Medical Association against Patanjali Ayurved Ltd.

Disney Star’s Venke Sharma quits; Sharma was exec director consumer strategy, innovation

Venke Sharma stated, "Among the numerous digital marketing campaigns executed early on, 'Satyamev Jayate' for Star Plus, IPL, PKL launch campaigns and the iconic Mauka Mauka for Star Sports stand out."

Venke Sharma began his career at Mudra Communications as general manager, and went on to work across Tribal DDB India, ARC Worlwide, Leo Burnett Worldwide and Star TV Network.

Supreme Court rejects Patanjali’s second affidavit of apology; warns of action in the contempt case

After the hearing, Patanjali Ayurved formally expressed regret to the Supreme Court in response to a notice prompting it to justify why contempt of court proceedings should not be initiated for allegedly breaching an assurance provided to the top court on November 21, 2023. (Image source: Moneycontrol)

Patanjali MD Acharya Balkrishna and Baba Ramdev were directed to be personally present before the Court at the April 10 hearing.

Digital Competition Bill: Deadline for stakeholder comments on May 15

The Committee on Digital Competition Law was set up on 6th February 2023 to examine the need for an ex-ante regulatory mechanism for digital markets in India. The Committee was tasked with the responsibility of reviewing the current provisions of the Competition Act, 2002; assessing whether they are sufficient to deal with challenges that have emerged from the digital economy; and evaluating whether a separate legislation to regulate digital markets is needed. (Image source: Moneycontrol)

The government has extended the timeline for consultations on the draft Digital Competition Bill to 15 May.

Shamsuddin Jasani joins adtech firm Frodoh World as strategic advisor

Shamsuddin Jasani last served as chief executive officer at Wunderman Thompson South Asia.

In addition to scaling the business and capitalising on emerging market opportunities, Shamsuddin Jasani will help in the teams expansion plans. He will also play a pivotal role in the launch of Frodoh World’s Digital Retail Media platform.

Start Design Group appoints ad and media veteran Tarun Rai as its co-chairman

After serving as the CEO of Worldwide Media, a joint venture of BBC Worldwide and The Times of India, Tarun Rai re-joined JWT in 2015 as its CEO for South Asia.

Tarun Rai has over three decades of experience in the advertising and media industry.

Marvel and Coca-Cola roll out ‘Coca-Cola x Marvel: The Heroes’ campaign

In addition, 'Coca-Cola x Marvel: The Heroes' offers fans a chance to win prizes from Disney and Marvel, including the Ultimate Fan Experience, Disney Cruise, Marvel movie screenings, collectable influencer boxes, movie tickets, autographed memorabilia, and Disney+ subscriptions, further added the company.

The two brands are bringing the world of Marvel to life with a new TV commercial, and will feature limited-edition Coca-Cola pack designs featuring 38-character illustrations.

Who are advertising ‘pitch consultants’ and what do they actually bring to the pitch table?

New age brands or start-up brands are more driven by looking at the clutter breaking ideas that can help them get traction. But, they don’t really look at things from a long term perspective. (Representative image by Nick Fewings via Unsplash)

Pitch consultants and their structured process have come to stay in advertising. Storyboard18 reached out to brands and pitch consultants who decoded the role of the latter in pitching, and spoke about their learnings during the whole process.

India is predominantly a self-employed market, says Piramal Finance | Media Dialogues

Piramal Capital and Housing Finance focuses on suburban and small-town self-employed families with moderate income. They call them ‘Budget customers of Bharat’. (Still from the video)

Piramal Capital and Housing Finance said the company aims to narrow the rural credit gap by targeting suburban and small-town self-employed families with moderate income, challenging conventional perceptions about credit access.