Infectious Advertising ropes in Prashanth Kumar as chief digital officer

Prashanth Kumar has worked in India, South East Asia, China, the UK, and the GCC with agencies like Dentsu Aegis, Publicis, WPP, and Interpublic.

Prashanth Kumar has nearly 25 years of experience leading brands across a multitude of sectors including automotive, beverage, BFSI, construction, entertainment, FMCG, healthcare, hospitality, real estate, travel, tourism, governmental, and PSUs.

The Coca-Cola Company elevates Kaustubh Jha as global cricket lead

At ESPN, Kaustubh Jha managed the re-entry of the ESPN brand in the broadcast business in India and launched SONY ESPN in collaboration with Sony Pictures Network. He launched the only multi sports destination in India – ESPN.in.

Kaustubh Jha began his career as a consultant (media and advertising) at WWF – India. Then, he went on to work across Lodestar Universal, MTV India and ESPN.

I want over 1000 hotels in India. I don’t want that to take me 20 years: Accor CEO Sébastien Bazin

Sebastien Bazin says as much as he loves the opportunity of India, he also questions how long it takes to open hotels in India. “It takes 5-6 years to open hotels in India, whereas globally it is around 3-4 years on the higher side. Why does it take two years more to get the hotel running?” he questions.

‘India invented Luxury with Oberoi, Taj and Leela… I am only learning,’ says Accor CEO Sébastien Bazin. In a special interaction with Storyboard18, the group chairman and CEO of the French multinational hospitality chain and hotel chain Accor, speaks about the India opportunity, the company’s plans, his excitement around the Paris Olympics and more.

SEBI orders finfluencer Ravindra Balu Bharti to cough up Rs 12 crore made through ‘unlawful gains’

The regulator has asked them to credit the money received for investment advisory services and has banned them from the securities market until further orders. (Representative Image: Tingey Injury Law Firm via Unsplash)

SEBI has asked Ravindra Balu Bharti and his wife Shubhangi Bharti to credit the money received for investment advisory services and has banned them from the securities market until further orders.

Meta antitrust lawsuit: US regulator has no evidence to support antitrust claims against it, says Meta

The Mark Zuckerberg-led company said the FTC has failed to meet its burden to present evidence establishing a relevant antitrust market and proving that it has included all reasonable substitute services in its market definition. (Representative image by Dima Solomin via Unsplash)

The US’s Federal Trade Commission will get a chance to respond. But a court ruling in Meta’s favour could signal the end of the antitrust lawsuit.

Srinivas Pallia takes over as CEO and MD of Wipro

Srinivas Pallia, who has been with Wipro for over 30 years, as the CEO of Americas 1, his responsibilities included looking after diverse industry sectors, implementing growth strategies and resulting in increased share markets within these sectors.

Srinivas Pallia succeeds Thierry Delaporte, who has put down his papers after a stint of four years.

Crunchyroll rolls out ‘Wish Your World Was Anime’ featuring Rashmika Mandanna and Tiger Shroff

The ads premiered during the IPL and will air digitally on JioCinema during TATA IPL matches. Crunchyroll has also planned a comprehensive marketing campaign encompassing surround sound promotions through OOH, digital advertising, and social media outreach. (Stills from the campaign)

In the two ad films, the protagonists wish for dream scenarios in their real lives, such as embarking on vivid adventures and turning challenges into triumphant moments.

Bookstrapping: Ashoka – Portrait of a Philosopher King

Ashoka’s upbringing was multicultural- both Chandragupta Maurya and Bindusara had Greek wives. Naturally, Ashoka was a ‘universalist’ with an expansive vision, connections and influence all over the world. (Image source: Amazon)

Ashoka’s conquests were as bloody a those of his father and grandfather. The difference is that Ashoka acknowledged it and apologised for it. Ashoka speaks of an ‘offence’ committed by the state of Kalinga, because of which he ‘had to’ attack! And yet, he regretted it. He was a King with a conscience and that is why, we cannot get over him fully, reviews Reeta Ramamurthy Gupta.