Author: Kashmeera Sambamurthy

Govt to curb misleading ads by coaching centres; readies guidelines

The Centre had cracked down on coaching centres in January with guidelines stating that these centres couldn't enrol students below 16 years of age, make misleading promises, or guarantee rank or good marks.

There was a consensus that the Central Consumer Protection Authority should come up with guidelines for the prevention of misleading advertisements in the coaching sector.

VLCC elevates Vikas Gupta to managing director and group CEO

In his new capacity, Vikas Gupta will continue to lead the company's strategic direction, focusing on driving overall business growth by leveraging technology and prioritizing customer-centric approaches to introduce the finest beauty and skincare products to the Indian market.

Vikas Gupta was appointed Group CEO of VLCC in April 2023.

Schbang apologises again for Poonam Pandey fake-death marketing stunt; thanks ASCI for auditing future ideas

US drug giant Merck’s Indian affiliate MSD terminated its association with Schbang after speculations surfaced that the pharmaceutical major and its India affiliate were allegedly involved. (From left to right: Image source - Schbang (YouTube) and Poonam Pandey (News18))

The ad agency Schbang went on to assure readers that such an act would never happen again.

Real money gaming industry estimated at Rs 1.6 lakh crore, says IT-BT Minister Priyank Kharge

Such sites pose significant financial and socio-economic risks for consumers, especially youth and children and the Ministry of Information and Broadcasting (MIB) has previously issued multiple advisories asking television channels, digital news publishers and OTT platforms to refrain from showing advertisements for online gambling sites and surrogate advertisements. (Representative Image: Jack Hamilton via Unsplash)

According to the Government’s estimations for 2024-2028, TDS was pegged at Rs 7,000 crore annually, while the GST collection was pegged at Rs 74,000 crores.

Kaveta Chaudhry, Surf’s Lalitaji, dies of cardiac arrest but her legacy lives on

For a long time, Lalitaji was thought to have been based on Padamsee’s mother. However, as pointed out to Storyboard18 by a veteran ad man, the character was the creation of Usha Bhandarkar, former group creative director at the agency, as a modern lady based on model on real life middle class housewives’ values. (Stills from the ad campaign)

The campaign starring Kaveta Chaudhry, which debuted on television screens in 1984, enjoyed a run for several years even after Chaudhry became a writer, director and producer with Doordarshan series Udaan.