Author: Kashmeera Sambamurthy

Meta to start labelling AI generated content across all Meta platforms

Over the last eight years, Meta says it has rolled out industry-leading transparency tools for ads about elections or politics, developed comprehensive policies to prevent election interference and voter fraud, and built the largest third party fact-checking programme of any social media platform to help combat the spread of misinformation. (Representative Image: Dima Solomin via Unsplash)

This step will help to regulate the potential malicious use of AI and protect the users from misinformation and disinformation on social media.

Byju’s controversies that made headlines

The edtech is dealing with the twin crises of a cash crunch and some of its investors seeking to oust the leadership to reconstitute the board. (Image source: Moneycontrol)(Image source: Moneycontrol)(Image source: Moneycontrol)

Byju’s is currently facing a substantial financial crisis as its lenders and shareholders are mounting pressure on CEO Byju Raveendran.

Emirates labelled as official global airline partner of the NBA

The sponsorship will also grant Emirates visibility at other marquee league events such as NBA Crossover, NBA All-Star and NBA Finals Legacy Project. Emirates branding will be prominently displayed through virtual in-arena signage and on top of the backboard during NBA games that would be televised nationally. (Image source: Moneycontrol)

The National Basketball Association (NBA) has inked a multi year partnership deal with Emirates airline where the in-season tournament will be renamed as the Emirates NBA cup.

Bisleri expands its presence across UAE with sports partnerships

According to Bisleri, the brand’s main emphasis will be on keeping the players and consumers hydrated throughout the sporting event. Through this partnership, Bisleri will have on-ground branding presence and visibility at the events and generate consumer experiences.

The Indian multinational packaged drinking water company has collaborated with Dubai Marathon, The International League T20, Sharjah Warriors, Dubai Capitals, MI Emirates, Gulf Giants, and AbuDhabi Knight Riders as official hydration partners.

Exclusive: Volkswagen India’s Rs 150-180 crore media business up for grabs; calls for pitch

Volkswagen Passenger Cars India, which sold around 44,000 units in 2023, sells premium performance-oriented variants of its models SUV Taigun and sedan Virtus with a 1.5-litre petrol engine under the ’GT’ trim.(Image source: Amazon)

German automaker Volkswagen initiated a global review of its media planning and buying account. Its contract with PHD ended last year. Media spends in India are in the range of Rs150-180 crore.

Parliamentary panel concerned about Walmart-backed PhonePe, Google Pay’s dominance in UPI market

The committee further added that fintech firms must be asked to generate awareness around safe transaction methods and bogus methods used by fraudsters to dupe people, through their app's interface in the form of creatives, pop-ups etc. (Image source: Unsplash)

Parliament’s Standing Committee also expressed deep concern on the “trust deficit” in India’s digital payment system, citing a loss of Rs 5,574 crore to cyber frauds in just six months between April and September of 2023.

Paytm’s independent director Manju Agarwal resigns

At SBI, Manju Agarwal conceptualised and launched YONO, SBI’s digital bank, financial superstore and online marketplace. She led SBI’s partnership with Reliance Industries Ltd to set up Jio Payments Bank Ltd.

Manju Agarwal is also an independent director at Hinduja Leyland Finance, Vistaar Financial Services, IndiaIdeas.com, Gulf Oil Lubricants India, Polycab, Switch Mobility, CMS Infosytems and Glenmark Life.

Turkish brand Trendyol to sell exclusively on Myntra

Trendyol ventured into the Indian market in the second half of 2022 and has been selling on all the three e-commerce platforms since then.. (Image source: Moneycontrol)

Trendyol ventured into the Indian market in the second half of 2022 and has been selling on all the three e-commerce platforms since then.