Godrej & Boyce unveils expansion plan, targets tier-2 and tier-3 cities to meet growing consumer demand

This move by Godrej & Boyce positions the company to capitalize on the growing aspiration and digital payment-driven demand in smaller cities and towns (Representative Image: Vardan Papikyan via Unsplash)

Godrej & Boyce, the flagship company of the Godrej Group, is getting ready to change the the consumer landscape in tier-2 and tier-3 cities with an ambitious expansion plan, by 2027.

Press Council of India urges newspapers to check the credentials of companies placing job advertisements

Earlier, Anurag Singh Thakur, Minister of Information and Broadcasting, had launched the Press Sewa Portal, the online portal of the Press Registrar General, for receiving various applications as mandated by the new Act.

The Press Council of India ( PCI ) has advised newspapers to verify the credentials of firms placing job advertisements to protect individuals from financial fraud.

IBDF takes a stand against proposed Broadcasting Bill, urges exclusion of OTT

The Ministry, in accordance with Regulation 15(1) of the Interconnection Regulation, 2017, mandated that every distributor of channels must conduct an annual audit of their system. (Representative Image: Piotr Cichosz via Unsplash)

According to the industry body, the legislation, if implemented, would grant unprecedented authority to the central government.

Disney’s valuation slips in Viacom18 deal: What went wrong?

The combined entity will have lucrative sports properties which not only include premium cricket IPs like Indian Premier League (both TV and digital), ICC cricket tournaments (both TV and digital) but also other major sporting events like Wimbledon and Pro Kabaddi League.

The current deal size is significantly below Disney’s initial expectation of $10 billion.

News genre thrives: 6 percent growth in ad volumes surpasses pre-pandemic levels

Highlighting the impact of CTV in India, the report explores key aspects such as the surge of 32 million CTV users, evolving viewing trends, Indian audience behavior, the influence of CTV on ad recall and buying choices. (Representative Image: Glenn Carstens-Peters via Unsplash)

According to TAM reports, In 2023, there were 4900 exclusive news advertisers, with Webart Softech securing the top position, followed by Bonnie Foi Group.

Tata Sons matches Aditya Birla Group’s bid, secures IPL title sponsorship rights until 2028

According to BCCI (Board of Control for Cricket in India) sponsorship guidelines, highest bid submitted by the parties are subject to Tata Sons Private Limited exercising its ‘Right to Match’, wherein BCCI is required to notify Tata of the highest bid amount (highest bid) received for the Title Sponsorship Rights. (Image source: Twitter - @IPL)

Tata Sons, that secured the title sponsorship of the IPL in 2022, acquiring the two-year rights for a sum of Rs 670 crore will now be paying Rs500 crore annually.