Global brand, customer experience and commerce company, VML has announced Babita Baruah will join as chief executive officer of India from March 1, 2024, and will partner with Saurabh Saksena, who has been elevated into the role of president.
Baruah joins VML India from a dual role working across WPP’s Ford International Market Group as regional client lead and executive director at VMLY&R Thailand.
Baruah started her advertising career at JWT/Wunderman Thompson India, where she spent two decades leading global and local brands such as PepsiCo, Unilever, Nestlé, Kellogg’s, Godrej, Kotak Mahindra, Reliance, and Aditya Birla. In 2017, Baruah joined the GTB business in India as managing partner and moved to Bangkok in 2021 in a dual capacity role as WPP Lead for the Ford business across India, Australia, New Zealand, Thailand, the Middle East, and South Africa, and executive director, VMLY&R Thailand.
Talking about the new role, Baruah said, “It’s an honour to lead a market like India for VML. I look forward to working closely with Audrey, Yi-Chung, Saurabh, and the whole team in India to make sure that we connect creativity, experience, data and technology, to be the preferred destination for India’s ambitious brands and talented individuals.”
Audrey Kuah, Co-CEO of VML APAC added: “Babita is no stranger to India, and we welcome her home as the new VML India CEO. With her vast experience in delivering innovation and growth for clients and a passion for building a high empathy and performance culture, I look forward to working with Babita to take our India business, already one of the strongest in the region, to new heights in 2024.”
Yi-Chung Tay, Co-CEO of VML APAC added: “Saurabh and Babita will be a driving force for growth in India. I’ve watched Babita grow the Ford and VMLY&R Thailand businesses over the years and I’m confident that she will do the same for our clients in India. Saurabh’s elevation is founded on his record of successfully integrating VMLY&R India’s offices, building culture and increasing profitability. I can’t think of a better duo to lead India, which is a key market for VML in APAC.”
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Saksena has been elevated into the role of president of VML’s India operations. Over the years, he has worked with ambitious brands in diverse categories such as, CPG, retail, finance, technology, automotive, e-commerce and QSRs.
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Saksena added: “I’m very excited to continue this journey of building a strong and successful VML with Babita by orchestrating innovative growth solutions for our clients that sit at the intersection of creativity, experience, data and technology.”
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