Author: Priyanka Nair

Mudra, Ahmedabad, its origin and modern story

Mudra has created timeless taglines, iconic jingles, and ads that a generation of Indians have grown up watching or listening to — from I Love You Rasna, Dhara Dhara Shudh Dhara, The Mint with the Hole, God's Own Country, Zindagi Ke Saath Bhi Zindagi Ke Baad Bhi, Humko Binnies Banta, and one of the earliest, Only Vimal.

From Reliance to Rasna in the 1980s and now from Ishan Technologies to Simpolo Group, how Mudra, now DDB Mudra, has been an equal partner in building businesses in Ahmedabad.

Indians placed 6.5 million food-delivery orders online on New Year’s Eve 2023: Report

The demand wasn't limited to dinner and late-night orders. Breakfast orders on NYE were 1.5-2 times the daily average, indicating early celebrations. However, dinner and late-night orders reached even greater heights, with a 2.5-3 times increase in gross merchandise value (GMV) compared to normal days. (Representative Image: mahyar motebassem via Unsplash)

Redseer’s Big Data analysis on consumer behaviour notes that the Average Order Value (AOV) on the day was also at least 30 percent higher compared to other days of the year.

Babita Baruah to take charge as VML India CEO

Baruah joins VML India from a dual role working across WPP's Ford International Market Group as regional client lead and executive director at VMLY&R Thailand.

Baruah will partner with Saurabh Saksena, who has been elevated into the role of president.

Wunderman Thompson South Asia CEO, Shamsuddin Jasani quits

Over the past two years, Jasani has accelerated the transformation of the agency. Under his leadership the agency won large competitive pitches including Skoda, Vivo, Indigo, Hafele, NPCI, Rupay, Manyavar and Cult Sports, across creative, marTech and commerce.

Jasani joined the agency in 2021, and is now moving on to purse a new opportunity.

What’s fuelling Royal Enfield’s marketing playbook?

“The real challenge with the legacy brand is how to stay true to your DNA in tradition. It is precious to a lot of our community, and one of our biggest stakeholders, which is our own 20,000 people workforce of Royal Enfield,” said Mohit Dhar Jayal.

Mohit Dhar Jayal, Chief Brand Officer, Royal Enfield, on building a cult brand, challenges on the road ahead, working with multi-agency partners, and more.

GroupM hires Gurpreet Singh as head of performance

In his new position at GroupM Nexus, Gurpreet Singh will be responsible for driving a high-performance culture. He will play a pivotal role in deploying the latest technology, data, and automation solutions.

Singh joins the GroupM Nexus India from Performics – Publicis Groupe, where he held the position of managing partner.

Nike and Tiger Woods part ways after 27 years

Nike remained a supporter of Tiger Woods throughout the company’s partnership with the golfer, most notably in 2009 when his career was upended by the sex scandal that shattered his clean-cut image.

Tiger Woods, a 15-time Major winner, had previously signed a 10-year, $200 million contract with Nike in 2013, contributing to an estimated total payment of $500 million from the sportswear giant.