A Redseer report states that users spend 30 minutes a day consuming memes, 80% have increased meme consumption in the last year.
Author: Priyanka Nair
Luxury carmaker Lamborghini’s plans for the India market
Sharad Agarwal, head of Lamborghini India speaks about what’s driving growth for the company in India and the luxury carmaker’s plans for the festive season
The Whole Truth bets on long-form content after Instagram hiatus
The brand has launched a weekly digital magazine ‘Truth Be Told’ with content written by fitness experts and professionals
Pitch, Please: BMW India puts its media and creative account up for review
The German luxury car maker has called for a pitch and is reviewing its agency requirements.
Why are next-gen ad executives not a part of Indian advertising clubs?
Younger leaders say ad clubs in the country are not inclusive. But veterans running these organizations say the doors are always open and it’s real commitment to the cause that they seek in the next-gen.
When founders become content creators
They double as models, photographers, copywriters and insight miners. Meet early-stage startup founders who are weaving their brands’ stories.