Shaktipriyo Sikdar, who led Emami as head – digital marketing, has joined Havas Media Network as head of digital services – South, India.
He started his career with karROX Technologies and went on to work across Lodha Group, Housing.com, Resultrix, Essence and Mindshare.
During his stint at Emami, Sikdar’s skills ranged from paid advertising, growth strategies, display advertising, analytics, acquisition marketing, marketing technology, paid search strategy, paid search campaigns, consumer behavior and team management.
As partner – digital at Mindshare, he was the digital lead for Disney Star Cluster. It included Entertainment (Sports, Entertainment, Movies and Regional Channels) for B2C and B2B, eCommerce: shopdisney.in, Hotstar Ads, Studios: Marvel, Foxtar and Disney Releases and ESPN and ESPNcricinfo.
Read More: P&G India’s MD LV. Vaidyanathan resigns; Kumar Venkatasubramanian to take over as MD on May 1