Shivani Behl, who led Pureplay Skin Sciences as chief marketing officer, has joined skin care brand Foxtale as CMO.
During her stint, Behl was responsible for the marketing, communications, new product strategy and development, media, digital content strategy, turnover and P&L for Plum, Plum Body Lovin and PHY across categories of skincare, haircare, color cosmetics, bath and body and men’s grooming.
Prior to Pureplay Skin Sciences, Behl was the head of marketing at Shoppers Stop where she led marketing and loyalty functions at the department store chain, with 86 stores across 40 cities.
Behl started her career with Tata Motors and went on to work across Reebok India Company, VIP Industries, Reliance Brands, Lakme Lever and Shoppers Stop.