Samyukta Ganesh Iyer has joined Sephora as chief experience officer : vice president and head of marketing. In her new role, she is crafting brand Sephora for the Indian diaspora with a narrative that helps the consumer experience the brand in a truly immersive and meaningful manner. Her skills range from consumer behaviour, integrated marketing, marketing strategy, brand development and storytelling.
Iyer started her career at Grey Worldwide, and went on to work across Hindustan Unilever, Asian Paints, Lumiere Business Solutions, Parle Agro, Unilever, Baskin Robbins and Kaya.
With 16 years of experience, Iyer has looked into the marketing operations of brands such as Frooti, Appy, Digene, Vaseline, Asian paints, Lakme, and Baskin Robbins. She is also the winner of Cannes Young Lion three times in a row.
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