Brand Makers – Page 10

Tata International elevates Rajeev Singhal as managing director

Rajeev Singhal will take over the new role on April 1st, 2024, from Anand Sen, who superannuated on 31st March 2024.

Prior to this, Rajeev Singhal was executive director and chief operating officer (COO) at Tata International.

Sheyphali Sharan takes charge as Principal Director General, Press Information Bureau

Upon assumption of charge, Sharan was welcomed by senior officials of Press Information Bureau.

Sharan has today assumed charge upon superannuation of Manish Desai yesterday. She is an officer of the 1990 batch of Indian Information Service.

My daughter is a hardcore Swiftie: Tata Power’s Jyoti Bansal’s firsthand account of a Taylor Swift concert

Taylor Swift is a business woman par excellence who’s changed paradigms in the music industry, rewritten rules and forced new rules, done the unthinkable (taking her music off Spotify, re-singing older songs strategically making Taylor versions, taking up for artists, trademarking phrases from the songs – more than 50 with 200 federal trademark registrations, and more). (Image source: Unsplash)

Jyoti Kumar Bansal, chief of brand and communications at Tata Power, decodes the magic and marketing of the Taylor Swift brand after experiencing one of her concerts with her daughter, a hardcore Swiftie.

CXO Moves: Exec appointments across Cleartrip, Maruti Suzuki, and Noise among others

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Tavleen Bhatia, Gaurav Mehta, Sathish Raghunathan)

Executive moves in the world of brands and agencies.

HDFC Bank CMO Ravi Santhanam on cracking the IPL ad game

Ravi Santhanam, Group Head and CMO, HDFC Bank, stated, "The format lends itself very well because it is very quick-moving, and the breaks in which you get the ads today are maybe 40 seconds to a minute. In addition to that break, you also get multiple properties, whether it is the fall of wickets, whether it is the strategic timeout, where you can actually integrate the brand in multiple ways." (Image source: The Plunge Daily)

Ravi Santhanam, Group Head and CMO of HDFC Bank, on the IPL advertiser’s advantage and the bank’s ad strategy this season.

Bookstrapping: Your songs, my songs and the pleasure of poetry

Poetry transcends every celebration there ever has been and ever can be, writes Reeta Ramamurthy Gupta. (Image source: Amazon)

In this week’s Bookstrapping, our reviewer Reeta Ramamurthy Gupta reviews Arundhathi Subramaniam’s ‘Wild Women’, Harish Bhat’s ‘Restless Lives’ and ‘The Days of a Small Book and Other Poems’, by film director Seenu Ramasamy.

Getting into details of one’s work is critical: Prasanth Naidu, moneyview

Prasanth Naidu, chief marketing officer, moneyview, stated, "moneyview as an organisation has always been very compliant with all the guidelines that have been set up by the Reserve Bank of India. We definitely have always been pro-consumer and we have always strived to make sure the consumer is never at risk. We adhere to all the guidelines that have been laid out by the RBI or any other regulatory body."

According to Prasanth Naidu, chief marketing officer, moneyview, a loan platform, “It’s important to have a differentiator as one builds a career because it’s something that no one can take away.”

Cleartrip appoints Tavleen Bhatia as Chief Marketing and Revenue Officer

Bhatia has a proven track record of driving growth and innovation in e-commerce.

Bhatia joins Cleartrip from Flipkart, where she was the head of growth, marketing and monetization for Flipkart Mobiles.

News18 Network appoints Amitosh Pal to lead business in Eastern markets

Amitosh Pal is an experienced media sales professional with a career spanning 25 years, predominantly with ABP Network for the last 19 years. He led sales for ABP Ananda as part of his last stint and also held positions at Zee Network, Siti Cable Network, and Tata Infomedia in the past.

As part of his new role, Amitosh Pal will lead effort to establish News18 Bangla as the preferred choice for advertisers and agencies along with leading sales efforts for News18 Assam and News18 Odiya. He will also lead the monetisation initiative for News18 India for the east markets and scale revenue for News18 India from the region.

Sanjiv Mehta forms joint venture with L Catterton to expand business in India

Mehta will be involved with LCA and the firm’s other global fund platforms more broadly, where his skills and insights can be leveraged.

Mehta was most recently President of Unilever South Asia as well as Chairman/CEO and Managing Director of Hindustan Unilever Limited (“HUL”) from 2013 to June 2023.