Digital marketers and experts are optimistic about Threads’ revenue generation despite initial user base concerns while explore monetization formats and platform differentiation from Twitter.
Category: Brand Makers
Dentsu Creative India hires Surjo Dutt as chief creative officer, West and South
In his new role, Surjo Dutt will report into Amit Wadhwa, CEO, Dentsu Creative India.
Alia Bhatt becomes a mompreneur again; invests in SuperBottoms after selling Ed-a-mamma to Reliance
Post gaining Ed-a-Mamma, Reliance’s kidswear portfolio will grow. Currently, Reliance Brands has partnerships with renowned international brands in luxury, high premium and high street lifestyle segments.
Aalap Desai bids adieu to Dentsu India
Aalap Desai had joined the India unit of the Japanese advertising network in 2018.
Bombay Shaving Company promotes Varun Gupta as chief growth officer
Previously, Varun Gupta was the SVP – head of growth of Bombay Shaving Company & Bombae, VLPCPL.
How did Emirates become ruler of the skies?
Through sports sponsorships, Emirates expanded its brand awareness and brand recall. Increased media attention through sporting events was a smart marketing move by Emirates.
Wavemaker India’s Premjeet Sodhi, Mansi Datta and Shekhar Banerjee get new roles
Premjeet Sodhi becomes global head of measurement and analytics. Mansi Datta is the agency’s new chief strategy officer. Shekhar Banerjee, chief client officer and office Head – West, will be taking on the additional responsibility of managing North and East for Wavemaker India.
Global Desi Girl and icon Priyanka Chopra turns 41
Take a look at a few key brand endorsements by the global icon.
Sustainability requires collaboration, not competition: Conny Braams of Unilever
Conny Braams, chief digital & commercial officer of Unilever, said marketers have a huge role to play in terms of sustainability.
#ShareTheSpotlight: It takes a village to drive change: Sonia Khurana of Digitas India
Sonia Khurana, chief executive officer of Digitas India highlights introducing Publicis Groupe’s VivaWomen! to Digitas India. It is a programme designed to enable women to be successful at work.