Brand Makers – Page 106

Parineeti Chopra joins the long list of celebrity entrepreneurs with investment in Clensta

Recently, actor Parineeti Chopra became an entrepreneur by acquiring a minority stake in Clensta.(Image sourced from Moneycontrol)

Apart from Chopra, actors including Deepika Padukone, Alia Bhatt, Priyanka Chopra as well as sportsmen Virat Kohli and Sachin Tendulkar have either invested or started their own company.

WPP’s Rob Reilly on creativity, humour in advertising, future of AI and more

Reilly spoke very highly of India and how it has made progress in leaps and bounds in creativity and technology and marrying the two effortlessly.

Rob Reilly, global chief creative officer, WPP talks about his first experience of winning a Lion, being jury president, humour in advertising, AI, young creatives and more.

DS Group elevates Rajeev Jain to senior vice president – corporate marketing

Rajeev Jain holds a bachelor in science specialising in biology, and holds a masters in business administration specialising in marketing and brand marketing from Ajmer University.

Rajeev Jain comes with an experience of more than three decades and his core competencies include new product development and launches, brand management, brand architecture and various others.

Godrej Boyce appoints Shashank Sinha as vice president and product group head

Shashank Sinha is armed with an experience of more than two decades and started his career at Eureka Forbes as management trainee.

Prior to this, Shashank Sinha was vice president – strategic marketing and business transformation at Eureka Forbes.

Scarecrow M&C Saatchi hires Samera Khan as chief transformation officer

Samera Khan has also been an adjunct professor at Xavier's College and Miami Ad School in Mumbai. Currently, she imparts her knowledge in interactive conceptualisation, digital marketing, UX/UI, consumer behaviour, and creative strategy at MICA, Ahmedabad.

Samera Khan has worked with agencies such as Ogilvy, DraftFCB, Havas, and Dentsu Webchutney.

Shemaroo Entertainment hires Saurabh Srivastava as chief operating officer, digital business

In this role, Saurabh Srivastava will report to Arghya Chakravarty and will be a part of the Shemaroo executive committee.

With a career spanning 17 plus years across diverse industries, Saurabh Srivastava has held key positions at Disney Star India, Marico and Coca Cola India, and was also the co-founder of Studio Samsara.

Diwan Arun Nanda demits charge as Rediffusion chairman

A two time AAAI (Advertising Agencies Association of India) President and recipient of the Lifetme Achievement Award in the early 2000s, Diwan Arun Nanda served on the Boards of Air India, Eveready, Kingfisher Airlines, Yes Bank and many more.

Dr. Sandeep Goyal to be Rediffusion’s new chairman and managing director.

Shantanu Deshpande warns: Don’t take entrepreneurship advice from non-founders online. Here’s why

The founder highlights a common mistake made by managers, including Deshpande himself, which involves imposing their value system on Gen Z employees.

Shantanu Deshpande, founder of the Bombay Shaving Company, warns about taking entrepreneurship lessons online from non-founders who claim to be growth advisors, LinkedIn Top Voices, or startup evangelists.

CXO Moves: Exec movements at Microsoft, L’Oréal, Carat, Nykaa, Mastercard and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Anant Maheshwari, Saloni Shah Javeri, Manasi Narasimhan and Sanjay Sudhakaran)

Executive moves in the world of brands and agencies.

Bookstrapping: Surrounded by idiots by Thomas Erikson

The book stresses upon some of the useful tips on how to put teams together, which is dependant on which colour in the behavioural spectrum people belong to. (Image source: Amazon)

The book touches upon how most of us are a combination of two colours, and how communication happens on the terms of the listener. The author, Thomas Erikson also stresses upon the importance of body language, and how useful it is to learn how to deliver negative feedback. Rating: 3.5 Stars.