Brand Makers – Page 108

From million dollar Malibu mansions to gaming consoles; Barbie film’s marketing stunts

Barbie movie's marketing stunt via collaborations with various kinds of brands is making fans and netizens get closer to the iconic role model.

From partnering with Airbnb and giving Barbie fans an opportunity to experience Barbie mansion to collaborating with Microsoft and enhancing the gaming experience through the Xbox, Barbie’s marketing team is ensuring that the world embraces the iconic role model.

Johnson Controls-Hitachi appoints Sanjay Sudhakaran as managing director, India and South Asia

Sanjay Sudhakaran previously worked for United Technologies as managing director, buildings and industrial solutions and for Otis Elevator as senior director, Asia Pacific, mergers and acquisitions, sales and marketing before joining Schneider Electric in 2019.

Sanjay Sudhakaran will succeed Gurmeet Singh, who stepped down as chairman and managing director on June 30.

Unilever former CEO Alan Jope: Businesses can choose to remain part of the problem or contribute to the solution

During his stint at Unilever as the CEO, Jope implemented the compass strategy. Speaking to Vox Media's Donald about what the strategy has achieved and what he wanted it to achieve, he states, "It merges our business and sustainability priorities. It begins with a recommitment to the purpose of Unilever, making sustainable living commonplace. And in it, we made a series of very simple declarations of what our strategic priorities were." (Image source: YouTube - Unilever)

Alan Jope retired from Unilever on June 30. He will be on the board of directors for Accenture and will be involved in a couple of not-for-profit organizations.

Infectious Advertising brings Subhash Kamath on board as leadership mentor

Subhash Kamath has an industry-wide network because of his involvement with Goafest for The Advertising Club and has been on the ASCI board for the past 13 years, serving as its Chairman between 2020-2022. (L to R: Subhash Kamath, Nisha Singhania, and Ramanuj Shastry)

Over the years, Subhash Kamath has provided strategic leadership to a lot of top brands – for both Indian and multinational clients. He believes strongly in driving leadership, as opposed to mere management.

McCann’s Prasoon Joshi on AI and what it will do for creative individuals and the industry

Furthermore, social consciousness in the youth and creators today, is immense. They are fully aware of the power they enjoy. This generation is conscious and conscientious, both, Joshi said.

Prasoon Joshi, chairman APAC and CEO & CCO McCann Worldgroup India shares that while AI has immense potential, it remains to be seen how it tackles creative satisfaction.

Twitter puts ‘temporary’ cap on number of tweets users can read a day

Elon Musk, however, termed the move as a "temporary emergency measure". "We were getting data pillaged so much that it was degrading service for normal users" he said in a tweet on July 1. (Representative Image: freestocks via Unsplash)

Twitter owner Elon Musk said they have placed these limits to address extreme levels of data scraping and system manipulation.

CXO Moves: HUL’s CEO Sanjiv Mehta retires; Exec movements at Bombay Shaving Company, Landor & Fitch, Paytm and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Sanjiv Mehta, Gauri Malhotra, Kabeer Chaudhary and Lulu Raghavan)

Executive moves in the world of brands and agencies.

Bookstrapping: The Defiant Optimist by Durreen Shahnaz

Durreen Shahnaz's book is about fueling change with optimism.

Durreen Shahnaz defines ‘defiant optimism’ as the attitude of women who refuse to accept that what they’ve been told is their fate, is the same as their future. Bookstrapping rating: 3.5 stars

L’Oréal India appoints Saloni Shah as chief digital and marketing officer

Saloni Shah joined L’Oréal in December 2013 as media manager for Consumer Products Division (CPD) and was elevated to digital & marketing manager for Garnier, where she spent three years before taking on the role of head – digital marketing for CPD in 2021.

Saloni Shah will be responsible for steering the company’s digital-first brands to deliver accelerated growth on online platforms and further strengthen the company’s future-ready digital capabilities.

AI isn’t a hype but a real revolution: Yannick Bolloré of Havas

Bolloré, who took over Havas 10 years ago has witnessed the company’s transformative process that includes innovation and putting digital at the core. (Image by @Havas via Twitter)

Yannick Bolloré, chairman and chief executive officer, Havas Group, talks to Storyboard18’s editor Delshad Irani at the Cannes Lions 2023, about the need for AI from a media maven’s perspective.