Category: Brand Makers

Mars Wrigley’s Varun Kandhari decodes consumer trends, rural market demands, and more

Varun Kandhari of Mars Wrigley explains, "A better measure of personalisation is having an addressable content which is specific to the medium. Gone are the days when there would be one content and some versions of those content would be replicated on different mediums. Now, I think the true personalisation or addressable media would mean that you have content which is specific to the medium you are choosing."

Varun Kandhari, director, marketing and customer marketing, Mars Wrigley says India is a key market for the confectionery giant. He says that the new campaign for Galaxy will take it further to a wider audience with the association of Kiara Advani as the brand ambassador.

Storyboard18 at Cannes Lions: Vidhya Srinivasan of Google on how technology is upending advertising

While AI does raise the baseline for creative output, Srinivasan firmly believes that creativity remains a human endeavor. particularly in terms of differentiating brands. (Image by @AroscopOfficial via Twitter)

Vidhya Srinivasan, vice president and general manager of advertising, Google discusses how AI is a big productivity tool and how marketers can leverage it.

Storyboard18 at Cannes Lions: IPG’s Philippe Krakowsky on AI’s transformative potential in the A&M industry

Philippe Krakowsky, CEO, Interpublic Group (Image sourced via IPG website)

Generative AI’s rapid scaling creates curiosity, anxiety, and transformative potential in the media and advertising industry. Interpublic Group’s CEO Philippe Krakowsky emphasises the combination of human expertise with AI, driving efficiency, freeing up time for client interaction, and elevating marketing strategies.

Storyboard18 at Cannes Lions: Kristen Cavallo reveals key trends in AI, influencer marketing, and Indian market

Cavallo acknowledges the potential impact of AI on consumer behavior and trends but also highlights concerns regarding intellectual property and consumer data privacy.( Image by @JanProszynski via Twitter)

Kristen Cavallo reveals that India is the largest market for MullenLoweGroup in terms of clients and employees. She believes that India is leading the way in influencer marketing, digital payments, and banking due to its scale.

Remembering iconic adman Sylvester daCunha: Tributes from R S Sodhi and Manish Jhaveri

Sylvester daCunha, who started daCunha Communications in 1969, it is today one of the oldest and longest running Indie agencies which keeps daCunha’s tradition alive by continuing with Amul’s topical campaigns. (Image source: Twitter - Amul)

Storyboard18 interviewed the former managing director of GCMMF (Amul) and the creative consultant at daCunha Communications, who shared personal anecdotes and highlighted Sylvester daCunha’s invaluable contributions to the field of advertising.

Storyboard18 at Cannes Lions: Khurrum Malik of Integral Ad Science shares views on CTV, AI, and ad fraud

Malik also observes while marketers are always under pressure to generate return on investments (RoI), today even creative agencies are under pressure to generate creative RoI.

Khurrum Malik talks at length about brand safety, practical uses of artificial intelligence and machine learning, and Connected TV’s boom.