Brand Makers – Page 26

Social Panga enters global market, opens office in Dubai

Himanshu Arora, co-founder, Social Panga (left) and Gaurav Arora, co-founder, Social Panga, (right)

With geographies diminishing and the demand for digital and creative solutions growing in global markets as well, the company has taken this step towards global expansion.

Sustainability at heart and purpose defines the path: Diageo India’s Hina Nagarajan

She also shared that living her purpose has defined the way she brings her best self to work. This is a formula for success she said. It’s how you deliver a win-win situation.

Hina Nagarajan, MD and CEO, Diageo India took to the stage to define to the audience what purpose means for a brand and how defining and building on that purpose will tremendously help shape not just their own brand by brand India as well.

McKinsey’s Jesko Perrey: India can leapfrog GenAI in multiple areas and be front runner globally

"There is curiosity, a willingness to take risks and an affinity for investment when it comes to Indian companies.This makes me pretty positive for a very bright future for Gen AI driven marketing and sales in India," says Jesko Perrey, Senior Partner, McKinsey & Company.

Jesko Perrey, Senior Partner, McKinsey & Company. discusses GenAI-led marketing and sales, Gen AI having the potential to unlock up to $1.2 trillion in value for the Marketing and Sales function, ethical concerns of Gen AI and whether AI can replace human creativity.

NOFILTR.GROUP elevates Hitarth Dadia as chief executive officer

In his role, Hitarth Dadia will be responsible for optimising business collaborations and creating a profitable entrepreneurial blueprint for the influencers associated with NOFILTR.Group.

Hitarth Dadia was the chief marketing officer at NOFILTR.GROUP.

Xiaomi Technology’s Manu Kumar Jain announces G42’s founding team

Manu Kumar Jain, who had led Xiaomi Technology as global vice president, had joined G42 as chief executive officer in September 2023.

Aakriti Gupta will head the company as the finance director, Reema Dash will take up the designation of a legal director. Sanuj Shah has been onboarded as the program director, and Rahul Pal will look after spearheading the AI efforts.

PayU Payments appoints five new members to its board of directors

The new directors join chief executive officer Anirban Mukherjee and chief finance officer Arvind Agarwal on the board of PayU India. (Representative Image: Towfiqu barbhuiya via Unsplash)

The board additions also come in at a time when PayU India is working towards a public listing and has begun the process internally.

PayPal onboards Geoff Seeley as its chief marketing officer

Geoff Seeley began his career at Vizeum and went on to work across Progress Communications, Airlock, Ogilvy Group UK, Ogtogs, Unilever, Pearson, Airbnb and Afterpay.

Geoff Seeley looked after the marketing operations at Cash App.

TikTok’s global marketing head Jessica Wong departs

Jessica Wong began her career at University of California, and went on to work across Sony Pictures Television International, PromaxBDA and Sony Pictures Entertainment.

Jessica Wong, who took up the position of global head of marketing in May 2021, looked after category and community marketing across entertainment, music, sports and gaming, grew non-traditional marketing initiatives and led branded marketing campaigns with organisations and influencers.

Mamaearth’s Ghazal Alagh on word-of-mouth and influencer marketing

Ghazal Alagh said that upon doing consumer surveys, Mamaearth realized word of mouth in the category is very strong.

Mamaearth’s founder Ghazal Alagh shares insights on Mamaearth’s marketing journey.

Anant Ambani: My vision is to build the world’s most advanced wildlife institute in Jamnagar

The Jamnagar facility also houses a huge elephant rescue centre, where more than 200 elephants have been rescued from all over India. The facility has more than 300 to 400 professionals caring for elephants that need healthcare support, Anant Ambani added. (Image source: News18)

In a conversation with Network18’s CNN-News18, Anant Ambani talked about the state-of-the-art medical centre for rescued animals in Jamnagar.