Brand Makers – Page 38

Amway onboards Rajneesh Chopra as its India chief

Rajneesh Chopra began his career at Revlon as assistant manager - sales and marketing, and then began his career as business development manager at Amway. Then he rose to the ranks to hold the position of vice president -sales.

Rajneesh Chopra succeeds Anshu Budhraja, who had resigned a few months back.

Bookstrapping: The Showman by Simon Shuster

How Zelensky realised that his audience was not not Ukraine but the world, the‘Medvedchuk' factor and conflicts within Ukraine are the nuances one misses in the regular news. Also, bear in mind who Simon Shuster is, as you read the book, writes Reeta Ramamurthy Gupta. (Image source: Amazon)

As reviewed by Reeta Ramamurthy Gupta, The Showman by Simon Shuster, touches upon the dynamics of the war, raises the question between reality and perception, and a lot more.

FMCG stood out as highest spender in 2023 with Rs 31,428 crore ad spends: Reports

FMCG companies had expected a revival in rural consumption, as commodity prices began to cool off in 2023. Photo by Daria Volkova on Unsplash)

In 2023, FMCG category witnessed an ad spends growth of 22.6 percent over 2022.

Parliamentary panel concerned about Walmart-backed PhonePe, Google Pay’s dominance in UPI market

The committee further added that fintech firms must be asked to generate awareness around safe transaction methods and bogus methods used by fraudsters to dupe people, through their app's interface in the form of creatives, pop-ups etc. (Image source: Unsplash)

Parliament’s Standing Committee also expressed deep concern on the “trust deficit” in India’s digital payment system, citing a loss of Rs 5,574 crore to cyber frauds in just six months between April and September of 2023.

For us, financial inclusion is enabling small merchants looking to go online: Razorpay’s Rahul Kothari

In the second part of Razorpay’s interview with Storyboard18, Rahul Kothari, chief operating officer, Razorpay, discusses how the company has been operating after the Reserve Bank of India lifted its ban on onboarding new customers, industry trends, advertising methods, and more.

In a wide-ranging chat, Rahul Kothari, Razorpay’s chief operating officer, discusses the company’s new campaign, the rationale behind choosing Gulshan Grover and Urvashi Dholakia for the ad film, key consumer trends in the fintech landscape, diversity in fintech and financial inclusion.

Paytm’s independent director Manju Agarwal resigns

At SBI, Manju Agarwal conceptualised and launched YONO, SBI’s digital bank, financial superstore and online marketplace. She led SBI’s partnership with Reliance Industries Ltd to set up Jio Payments Bank Ltd.

Manju Agarwal is also an independent director at Hinduja Leyland Finance, Vistaar Financial Services, IndiaIdeas.com, Gulf Oil Lubricants India, Polycab, Switch Mobility, CMS Infosytems and Glenmark Life.

Ogilvy Health ropes in Renata Maia as chief creative officer

In addition, Renata Maia will join Ogilvy's Worldwide Creative Council.

In her new role, Renata Maia will oversee the creative product across all Ogilvy Health offerings including brand development, strategy, experience and innovation, PR and influence, medical education, and market access.

FCB names Andrés Ordóñez as Global CCO; replacing Susan Credle, now IPG creative advisor

During his tenure at FCB Chicago, which started in 2019, the Columbia native Andres Ordóñez spearheaded initiatives that resulted in the addition of 40 new brands to the agency’s portfolio. His strategic leadership and ability to forge strong client relationships have been instrumental in positioning FCB as a creative powerhouse in the industry.

Andrés Ordóñez previously served as the Chief Creative Officer at FCB’s Chicago office.

Unilever’s Nitin Paranjpe to retire in mid-2024 after 37 years

Nitin Paranjpe, 61, joined Unilever's Indian unit in 1987 as a management trainee. He was the youngest CEO at the Indian unit and had a successful five-year tenure at the helm of HUL before he took on the role of president-homecare business in 2013.

The chief people and transformation officer, Nitin Paranjpe, will retire by mid-2024.

RPSG Lifestyle Media to launch the US’s The Hollywood Reporter in India; Chairperson Avarna Jain shares plans

Avarna Jain, Chairperson, RPSG Lifestyle Media, says, "What strikes me about The Hollywood Reporter, is its constant need to change. From a weekly trade newspaper that was run by the industry for the industry, it metamorphosed in the mid 2000s to a glamourous weekly magazine fronted by the biggest stars, catering to lovers of film and entertainment. Over the last few years, it has adapted to digital mediums seamlessly, across geographies and platforms."

As the title gets set to launch in one of the world’s biggest film and entertainment markets, read Avarna Jain’s views on what The Hollywood Reporter (THR) will bring to the India market and what the Indian entertainment industry brings to the world.