Category: Brand Makers

WPP’s Mirum elevates Mihir Karkare as managing director

Mihir Karkare began his career at e-Emphasys Technologies as associate software engineer. He was a part of the xApps (Extended Applications) group, which made applications that extended the functionality of the core ERP, including a field service scheduler, a laptop and mobile client for the same, a Customer Dashboard for basic CRM activities as well as a e-commerce solution completely integrated with the back end ERP.

Hareesh Tibrewala and Sanjay Mehta, who were the joint chief executive officers of the agency, have stepped down from their positions.

Amway onboards Rajneesh Chopra as its India chief

Rajneesh Chopra began his career at Revlon as assistant manager - sales and marketing, and then began his career as business development manager at Amway. Then he rose to the ranks to hold the position of vice president -sales.

Rajneesh Chopra succeeds Anshu Budhraja, who had resigned a few months back.

Bookstrapping: The Showman by Simon Shuster

How Zelensky realised that his audience was not not Ukraine but the world, the‘Medvedchuk' factor and conflicts within Ukraine are the nuances one misses in the regular news. Also, bear in mind who Simon Shuster is, as you read the book, writes Reeta Ramamurthy Gupta. (Image source: Amazon)

As reviewed by Reeta Ramamurthy Gupta, The Showman by Simon Shuster, touches upon the dynamics of the war, raises the question between reality and perception, and a lot more.

Parliamentary panel concerned about Walmart-backed PhonePe, Google Pay’s dominance in UPI market

The committee further added that fintech firms must be asked to generate awareness around safe transaction methods and bogus methods used by fraudsters to dupe people, through their app's interface in the form of creatives, pop-ups etc. (Image source: Unsplash)

Parliament’s Standing Committee also expressed deep concern on the “trust deficit” in India’s digital payment system, citing a loss of Rs 5,574 crore to cyber frauds in just six months between April and September of 2023.

For us, financial inclusion is enabling small merchants looking to go online: Razorpay’s Rahul Kothari

In the second part of Razorpay’s interview with Storyboard18, Rahul Kothari, chief operating officer, Razorpay, discusses how the company has been operating after the Reserve Bank of India lifted its ban on onboarding new customers, industry trends, advertising methods, and more.

In a wide-ranging chat, Rahul Kothari, Razorpay’s chief operating officer, discusses the company’s new campaign, the rationale behind choosing Gulshan Grover and Urvashi Dholakia for the ad film, key consumer trends in the fintech landscape, diversity in fintech and financial inclusion.

Paytm’s independent director Manju Agarwal resigns

At SBI, Manju Agarwal conceptualised and launched YONO, SBI’s digital bank, financial superstore and online marketplace. She led SBI’s partnership with Reliance Industries Ltd to set up Jio Payments Bank Ltd.

Manju Agarwal is also an independent director at Hinduja Leyland Finance, Vistaar Financial Services, IndiaIdeas.com, Gulf Oil Lubricants India, Polycab, Switch Mobility, CMS Infosytems and Glenmark Life.

FCB names Andrés Ordóñez as Global CCO; replacing Susan Credle, now IPG creative advisor

During his tenure at FCB Chicago, which started in 2019, the Columbia native Andres Ordóñez spearheaded initiatives that resulted in the addition of 40 new brands to the agency’s portfolio. His strategic leadership and ability to forge strong client relationships have been instrumental in positioning FCB as a creative powerhouse in the industry.

Andrés Ordóñez previously served as the Chief Creative Officer at FCB’s Chicago office.

Unilever’s Nitin Paranjpe to retire in mid-2024 after 37 years

Nitin Paranjpe, 61, joined Unilever's Indian unit in 1987 as a management trainee. He was the youngest CEO at the Indian unit and had a successful five-year tenure at the helm of HUL before he took on the role of president-homecare business in 2013.

The chief people and transformation officer, Nitin Paranjpe, will retire by mid-2024.