Category: Brand Makers

Bridgestone appoints Hiroshi Yoshizane as managing director – India

Bridgestone Corporation underwent a global restructuring where India was reorganised under East to create Asia Pacific, India and China as a strategic business unit (SBU). (Image source: Unsplash)

Hiroshi Yoshizane will succeed Stefano Sanchini, who took up the position in January 2023 replacing incumbent Parag Satpute.

India is our second-largest revenue source after North America: Timex’s Tobias Reiss-Schmidt

According to Reiss-Schmidt, purchasing a smartwatch doesn’t mean someone is lost to the analog watch brand entirely. In fact, we welcome smartwatches as an entry point. Many consumers start with a smartwatch, using it during workouts or travel, and later switch to an analog watch for different occasions like night outs and others.

Timex Group President and CEO Tobias Reiss-Schmidt spoke to Storyboard18 about the company’s ‘Waste More Time’ campaign and how it aligns with the vision for the brand in India and globally.

T-Series ropes in Neeraj Kalyan and Shiv Chanana as directors to its board

Neeraj Kalyan oversees T-Series' business development, licensing of music catalogues and films, managing music publishing revenue, collaborating globally, formulating corporate growth strategies, and representing the company on industry forums, stated a media report. At T-Series, Shiv Chanana is responsible for acquiring content, managing complex challenges in the film industry, and enhancing project success. (From left to right: Neeraj Kalyan and Shiv Chanana)

Neeraj Kalyan and Shiv Chanana currently serve as president and executive vice president (films), and will also hold the position of executive directors.

Cheil India launches ‘Unbelievable Delight’ for MG Motor India

Alongside traditional advertising channels such as print, radio, and digital, this multimedia campaign is anchored by a series of three thematic films. (Stills from the campaign)

The campaign comprises one film each for its three SUVs- Hector, Astor, Gloster. The films feature two protagonists in different settings, an Indian and a Brit, discussing the unbelievable prices that MG Motor India is offering on its 2024 models and trims.

Unused corpus of Rs 2000 crore raised may come to Paytm’s rescue

It has been stated that several players such as PhonePe, Google Pay, and banks such as HDFC Bank and State Bank of India (SBI) are deploying several thousand salesforce to attract merchants which include kirana stores and retailers. (Image source: Moneycontrol Hindi)

According to sources, Paytm would look at more such acquisitions in the coming days as it looks to defend its core payments business, which is facing the heat of the RBI action on the payments bank entity.

Of Buzz and Business: Decoding Impresario’s marketing and advertising strategy

In an interview with Storyboard18's Indrani Bose, Divya Aggarwal, Impresario’s chief growth officer, spoke to Stoyboard18 about SOCIAL's hyperlocal strategy, targeting Gen Zs and more

Impresario’s Divya Aggarwal said that the group’s brand SOCIAL sits at a confluence of cultural conversations, and youth and pop culture

India is going to be an ‘And-economy’: Diageo India CMO Ruchira Jaitly

Ruchira Jaitly, chief marketing officer, Diageo India, stated, "The biggest thing that happened to me as a marketer, and my biggest victory when I was starting out in marketing was if I got that spot for my brand on the Sunday evening movie Doordarshan. I still recall that vividly. I remember that I came back and said Oh My God I have just cracked it as a brand manager. My brand is going to be on the Doordarshan evening movie on Sunday evening, which personally for me was a reminder that the weekend was over when I was going to school."

Diageo India’s chief marketing officer Ruchira Jaitly on the consumer and media trends reshaping how brands are built in the alcobev category.

WPP’s Mirum elevates Mihir Karkare as managing director

Mihir Karkare began his career at e-Emphasys Technologies as associate software engineer. He was a part of the xApps (Extended Applications) group, which made applications that extended the functionality of the core ERP, including a field service scheduler, a laptop and mobile client for the same, a Customer Dashboard for basic CRM activities as well as a e-commerce solution completely integrated with the back end ERP.

Hareesh Tibrewala and Sanjay Mehta, who were the joint chief executive officers of the agency, have stepped down from their positions.