Category: Brand Makers

Education is purely based on ROI and very strongly outcome-led: upGrad’s Mayank Kumar

Mayank Kumar, co-founder and managing director at upGrad.

Mayank Kumar, co-founder and managing director at upGrad talks about how the company is successfully infiltrating the Indian market and how co-founder and chairperson Ronnie Screwvala’s role as a shark on Shark Tank India and as a face for upGrad, playing out for the brand from a marketing POV.

Unilever initiates global media review for its $3.4 bn business; India included

Unilever talks about creating proUd, its global employee resource group whose mission is to be 'a beacon of inclusion for people in the LGBTQI+ community and allies, amplifying their voices in society and at Unilever'. (Image sourced from Unilever's website)

Unilever, one of the world’s largest advertisers, has called for a global agency review for its media planning and buying account. Mindshare will be re-pitching for the account.

Lendingkart’s Ram Deshpande: The beauty of our country is that there are small businesses everywhere

Ram Deshpande, chief marketing officer, Lendingkart, stated, "When things get glorified as hustle, that's a problem. When there is real hustle which is very clearly planned or where there is a clear end goal in mind, then it makes sense. If hustle is a lifestyle, then that's a problem."

The chief marketing officer of the unsecured business loans provider spoke on the creator economy, the marketing–related content he consumes, tips to overcome burnout, and more.

HUL’s Rohit Jawa: Premiumisation and market development continues to serve us well

HUL expects a gradual recovery in market demand to continue aided by increased Government spending, recovery in winter crop sowing and better crop realization. Rural income growths and winter crop yields are key factors that will determine the pace of recovery, Rohit Jawa said.

Hindustan Unilever Limited (HUL) announced its results for the quarter ended 31st December 2023. CEO and MD Rohit Jawa said the focus is on providing the right consumer value.

I’m a raging India bull: Sir Martin Sorrell

"India is very well positioned and with very strong growth potential. India will be the third largest economy of the world by 2025. I remain a raging (India) bull," said Sir Martin Sorrell. (Image source: Twitter)

Sir Martin Sorrell speaks about the Indian elections, PM Narendra Modi and why his re-election will be good for India and the world.

Third Wave Coffee and Ironhill India join forces to introduce a new blend for coffee and beer lovers

Anirudh Sharma, Co-founder, Third Wave Coffee (left) and Teja Chekuri, Co-Founder and Managing Partner, Ironhill India (right)

The collaboration stems from a mutual understanding that the diverse palate of the beer enthusiasts deserves a unique blend that combines the rich flavors of premium coffee with the craftsmanship of artisanal beer.

Sheryl Sandberg to resign from Meta board

“With a heart filled with gratitude and a mind filled with memories, I let the Meta board know that I will not stand for reelection this May,” said Sandberg. (Image source: Moneycontrol)

Sandberg who gained popularity for being one of the most influential women in tech helped grow Facebook’s revenue from roughly $150 million in 2007 to more than $3.7 billion in 2011, the year before it went public.

PepsiCo India makes Jagrut Kotecha the company’s new CEO; Ahmed ElSheikh moves to global role

Jagrut Kotecha currently chief commercial officer for PepsiCo in Africa, Middle East, and South Asia (AMESA) will assume the role of CEO for PepsiCo India in his place. (From left to right: Jagrut Kotecha and Ahmed ElSheikh)

Jagrut Kotecha is currently Chief Commercial Officer for PepsiCo in Africa, Middle East, and South Asia (AMESA) will assume the role of CEO for PepsiCo India.